Latest consumer insights articles

Person holding a smartphone while pressing a button on a smart home control panel mounted on a wall.

45% of Americans Have Never Touched Their Smart Device Privacy Settings — Fix It in 3 Steps

Trevor Wheelwright|June 10, 2026

Nearly half of Americans have never changed smart device privacy settings. Here are simple places...

Woman sitting on couch with a concerned expression pointing a remote at a smart TV

Your Smart TV Tracks More Than You Think—and Most Americans Don’t Know How to Stop It

Trevor Wheelwright|June 09, 2026

Smart TVs are in most U.S. homes, but many Americans don't feel in control of...

State of Consumer Data 2026: Americans Want More Control Over What Their Devices Collect

Trevor Wheelwright|June 08, 2026

The Broadband Equity, Access, and Deployment (BEAD) program allocates $42.5 billion among U.S. states and...

Trevor Wheelwright|May 28, 2026

How Americans Plan to Watch the 2026 FIFA World Cup

High school students using Apple MacBooks in a classroom while a teacher assists at their desks

Benjamin Lee|May 22, 2026

Why PC Users Are Finally Switching to Mac—and What Changed This Year

Person replacing smartphone battery in mobile phone with European Union flag in background

Christian de Looper|May 14, 2026

EU Rules Will Require Replaceable Smartphone Batteries by 2027

Apple store with the city skyline reflected off the glass of the building.

Corey Whelan|May 13, 2026

Tim Cook Is Out. Should That Change When You Buy Your Next iPhone?

Person using smartphone and laptop showing Wi-Fi outage warning symbols during internet connection disruption

Trevor Wheelwright|May 03, 2026

Should Internet and Mobile Outages Come With Automatic Credits? Most Americans Say Yes

Woman reviewing finances at a desk in her home. Image credit: iStock/damircudic

Trevor Wheelwright|April 22, 2026

65% Feel Misled by Their ISP—Here’s What’s Driving It

Young family going over finances together at home with baby. Image credit: iStock/Pekic

Trevor Wheelwright|April 21, 2026

Is Your Wi-Fi Getting More Expensive? 73% of Americans Say “Yes”

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