The Best 4K TVs

4K resolution is becoming the new normal, and we have a 4K TV suggestion for every household personality

Consumer favorite
Amazon Fire TV 4-Series
$229.99–$339.99
Available screen sizes:
43–55 in.
Best for sports
Samsung Crystal AU8000 Series
$377.99–$1,577.95
Available screen sizes:
43–85 in.
Best for gamers
Sony BRAVIA XR X90K Google TV
$998.00–$1,999.00
Available screen sizes:
55–85 in.
Most inexpensive
Insignia F30 Series Fire TV
$229.99–$529.99
Available screen sizes:
50–75 in.
Best for families
LG UQ7570 Series webOS TV
$336.99–$496.99
Available screen sizes:
50–65 in.
Chantel Buchi
Aug 09, 2023
Icon Time To Read8 min read

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Since 4K TVs and 4K resolution viewing are becoming the standard, it might be time to get on the bandwagon and upgrade your TV. Who doesn’t want fine detail and color?

But remember, not all 4K TVs are created equal. They’re equipped with different screen technology, interfaces, and sound features—and the pricing reflects what you get.

We built a list of 4K TVs ranging from $100 to $2,000 for 43 to 85 inch screen sizes to fit all household personalities and budgets. 

This best 4K TV review will take a deep dive into the details so that you know which TV is best for you before you shell out your hard-earned cash.

Best 4K TV comparison

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

What to look for in a 4K TV

The answer to the question of “what’s the best 4K TV on the market” is “It depends.”

There are TVs best for gamers, sports watchers, money savers, families, theater-like experiences, etc. But there are a few aspects a 4K TV should have:

  • Features like Dolby Vision and DTS Studio Sound
  • A built-in assistant, like Amazon Alexa or Google Assistant
  • 3–4 HDMI inputs
  • A refresh rate of at least 60 Hz for gaming
  • A fair price for the features it offers

Dolby Vision, Dolby Atmos, DTS Studio Sound, and Dolby Digital Plus will make the picture on your TV and the sound in your living room immersive and give you a theater experience. The more of these features included with your TV, the better.

A 4K TV without a smart platform assistant is rare, so expect a 4K TV with Amazon Alexa, for example, so that you can find your favorite movie with the sound of your voice.

The HDMI inputs are for connecting your soundbar or gaming consoles. And if you’re a casual gamer, a 60 Hz refresh rate we find with most decently-price 4K TVs will be just fine. But if you’re an avid gamer, you’ll thank yourself for spending a few hundred bucks more for a refresh rate in the 100s.

Ok, now for the price you can use as a guide when out shopping for 4K TVs:

As of today, the average price for a 55-inch 4K TV is about $575. And the average cost for a big 75-inch 4K TV is around $955.

Now, keep in mind that that is the average price. You’ll pay on the higher end of the spectrum if you want better specs.

Amazon Fire TV 4-Series 4K UHD Smart TV

pro Consumer favorite
pro Easy-to-find content with Amazon Alexa TV remote
con Not the quickest refresh rate for gamers
$229.99–$339.99*

There is no doubt that this 4-Series Amazon Fire TV is a consumer favorite with 4.5 stars and close to 33,500 total reviews. We can’t deny the numbers. It’s the best 4K TV on the market right now.

Families love this TV for its clear picture quality, bright picture, price, and ease of use. You can find your content easily by clicking the Alexa button on your TV remote and asking it to launch Netflix, Prime Video, or Disney+.

Fire TV also lets you watch free TV and stream music. And you can connect your gaming and audio equipment with the four HDMI inputs in the back of this 4K TV.

Another bonus is this Amazon Fire 4K TV comes with a 1-year limited warranty, and you can return it to Amazon within 30 days if this TV disappoints you and you want to go back to Sony, for example.

Amazon Fire TV 4-Series UHD Smart TV technical details
Price$229.99–$339.99*
Screen size43, 50, and 55 in.
Screen technology4K Ultra HD
# of HDMI ports4
Refresh rate60 Hz
HDRHDR 10, HLG
Local audioDolby Digital Plus
Built-in featuresAmazon Alexa

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

Amazon Fire TV Omni Series 4K UHD Smart TV

pro More screen size choices compared to 4-Series
pro Theater experience with 65- and 75-in. TVs
con About $100 more than the 4-Series
$349.99–$839.99*

The Amazon Fire TV Omni Series has a 4.5-star rating by over 23,000 consumers because it gives you a hands-free experience with Alexa, more screen size choices, and makes you feel like you’re in a movie theater.

You’ll have a clear, vibrant 4K picture with all five screen sizes. And I would recommend this TV if you’re wanting to upgrade to a 65 or 75-inch TV. The 43–55 inch Omni Series TVs are about $100 more than the 4-Series above.

So if you want to transport into the movie scene, grab the Omni Series 65- or 75-inch TVs. Dolby Vision lets you see more detail with better color accuracy. So turn on a National Geographic show and prepare to feel immersed in nature.

You can find your Nat Geo content or launch Hulu + Live TV, Paramount+, and fuboTV quickly with the sound of your voice. The hands-free Alexa TV remote control has built-in microphones, so you can easily say, “Turn on Ancient Apocalypse.”

Amazon Fire TV Omni Series 4K UHD Smart TV technical details
Price$349.99–$839.99*
Screen size43, 50, 55, 65, and 75 in.
Screen technology4K UHD
# of HDMI ports3
Refresh rate60 Hz
HDRHDR 10, HLG, Dolby Vision (only for 65- and 75-in.)
Local audioDolby Digital Plus
Built-in featuresAmazon Alexa

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

Samsung Crystal 4K UHD AU8000 Series Smart TV

pro Delivers true-to-life colors
pro The Motion Xcelerator feature is beneficial for sports watching
con Some TV users had remote problems
$377.99–$1,577.95*

Samsung’s Crystal 4K TV is applauded for its Dynamic Crystal technology, which delivers a clear picture with millions of shades of colors. This will make your film-watching more striking and kid’s cartoons more eye-catching.

Samsung kept sports in mind with its Motion Xcelerator. This addition minimizes the blur when watching motorsports, basketball, or football games.

And you can quickly pull up any programming in seconds with the voice remote. With your voice, you can also schedule recordings and adjust gaming settings.

Some reviewers found the remote difficult to use, upselling you to buy an Amazon Echo, or it stopped working. Most consumers were more comfortable using their former remote and programmed it to this new Samsung TV.

On the other hand, many reviews said the remote was easy to use and simple.

Samsung Crystal 4K UHD AU8000 Series Smart TV technical details
Price$377.99–$1,577.95*
Screen size43, 50, 55, 65, 75, and 85 in.
Screen technology4K UHD
# of HDMI ports3
Refresh rate60 Hz
HDRHDR 10
Local audioDolby Digital Plus
Built-in featuresAmazon Alexa/ Google Assistant

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

Sony Class BRAVIA XR X90K 4K HDR Google TV

pro Best TV on this list for gamers
pro Covering outstanding features
con On the pricey side
$998.00–$1,999.00*

This Sony BRAVIA 4K TV will make your movies and games come to life with its cognitive processor XR, full array LED contrast, XR Triluminos Pro, and Dolby Vision.

Let me put it in simpler terms. These technologies will give you the following:

  • Intense contrast with deep blacks, high brightness, and natural colors.
  • Real-life depth and detail when watching NFL games or playing The Legend of Zelda.
  • Cinematic-like content with accurate colors and excellent picture quality.

Gamers applauded this TV with reviews stating it’s “great for gaming,” “perfect for Xbox and PlayStation,” and “top-of-the-line gaming TV with 120 Hz for fast-paced games like Call of Duty.”

The Sony BRAVIA 4K TV has an input lag as low as 8.5 ms, so you’ll likely never experience a delay in your game time. And remember, a speedy internet connection helps, as well.

Sony BRAVIA XR X90K 4K TV technical details
Price$998.00–$1,999.00*
Screen size55, 65, 75, and 85 in.
Screen technology4K
# of HDMI ports4
Refresh rate120 Hz
HDRHDR 10, HLG, Dolby Vision
Local audioDTS Digital Surround, Dolby Atmos
Built-in featuresGoogle Assistant

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

Insignia Class F30 Series LED 4K UHD Smart Fire TV

pro DTS Studio Sound makes audio theater-like
pro Parental controls
con Weaker performance quality than premium-priced options
$229.99–$529.99*

With the built-in Fire TV, you can download and stream on Apple TV+, Sling TV, fuboTV, and thousands of other streaming apps—and enjoy the breathtaking color detail.

The Insignia Class F30 Series 4K TV comes with DTS Studio Sound, so you can watch John Wick or The Terminal List with realistic, surround sound audio.

And parents, you can control what your kids watch based on program ratings or an entire streaming service. And when the kids are asleep, you can access Bridesmaids or The Hangover by entering your secret PIN.

Insignia Class F30 Series 4K UHD TV technical details
Price$229.99–$529.99*
Screen size50, 55, 58, 65, 70, and 75 in.
Screen technology4K UHD (2160p)
# of HDMI ports3
Refresh rate60 Hz
HDRHDR 10
Local audioDTS Studio Sound
Built-in featuresAmazon Alexa

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

LG Class UQ7570 Series LED 4K UHD Smart webOS TV

pro 300+ free LG channels
pro webOS smart platform
con No built-in voice assistant
$336.99–$496.99*

The LG UQ7570 Series 4K TV gives you access to 300+ LG channels you can enjoy without ordering live television. Some channels include PeopleTV, TIME, Forensic Files, Teen Vogue, WIRED, Cheddar, Cooking Light, and Kid Genius.

You can also download your favorite streaming services, like Max and DIRECTV streaming.

The webOS technology gives each family member their own viewing experience. Each person can create their own account to get personalized recommendations. More Ted Lasso-like or tennis tournament suggestions for you!

This LG 4K TV doesn’t have a built-in assistant, but you can still connect your home with Amazon Alexa, Google Assistant, and Apple HomeKit.

LG Class UQ7570 Series 4K webOS 4K TV technical details
Price$336.99–$496.99*
Screen size50, 55, and 65 in.
Screen technology4K UHD
# of HDMI ports2
Refresh rate60 Hz
HDRHDR 10, HLG

*Amazon.com price (as of 07/25/23 3:30 p.m. MST). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon site(s), as applicable, at the time of purchase will apply to the purchase of this product.

Recap: What is the best 4K TV of 2023?

  • Amazon Fire TV 4-Series 4K UHD TV is a consumer favorite with the highest online reviews. It’s the best 4K TV on our list because its price tag doesn’t break the bank, and it comes with the picture and sound you want from a great 4K TV.
  • Amazon Fire TV Omni Series 4K UHD TV is pricier than the 4-Series because it gives you a hands-free experience and makes you feel like you’re at the movie theater with its 65- and 75-inch TVs. If you’re not in the market for a big-screen TV, we suggest snagging the 43-inch TV for $100.
  • Samsung Crystal AU8000 Series 4K TV is the best 4K TV on this list for sports fans. The Dynamic Crystal feature delivers millions of shades of colors, and the Motion Xcelerator technology minimizes the blur when watching fast-action, always-moving sports.
  • Sony Class BRAVIA XR X90K 4K Google TV is the most expensive option on our list, but the best-performing one. Gamers will really enjoy the fast 120 Hz refresh rate for a clearer picture and less lag while gaming. And sports fans will appreciate this Sony just as much for its real-life depth and detail.
  • Insignia Class F30 Series 4K Fire TV is perfect for families saving money for their next family vacation or a new lake boat. It's also for those who want surround sound audio and parental controls to keep PG-13 or R-rated movies away from their little one's eyes.
  • LG Class UQ7570 Series webOS 4K TV is a great choice for households with many streamers—like two parents and two teenagers. Like streaming services, the webOS smart platform lets each family member create their own account for a personalized experience. A downside is that it doesn’t have a built-in assistant. So, there will be no luxury of voice controls.

Methodology

To find the best 4K TVs, we evaluated these aspects in order:

  1. Consumer reviews and experiences
  2. Specs and technical details
  3. Fair pricing for what it offers.

Here at Reviews.org, we have been writing honest, detailed reviews on services and tech products for eight years. We’ve been around the block, so we know what products are worth your time and attention—like these six 4K TVs.

Not only did we use our expertise and research knowledge to create this best 4K TVs list, but we also took consumers’ experiences into account.

We read through 100s of reviews to help rank these 4K TVs while also evaluating the specifications each TV offered combined with the price tag. The more specifications it had, such as Dolby Vision and DTS Studio Sound, the better the TV and the justification for a higher dollar.

FAQ

Like the name sounds, 8K resolution provides double the resolution of 4K. While 8K resolution is the future, the current price of 8K TVs is not so friendly for the wallet. You can find a 55-inch 8K TV for $1,000 and an 85-inch 8K TV for $7,000.

Streaming services that offer 4K include Netflix, Amazon Prime Video, Apple TV+, Max, Hulu, Disney+, Peacock, Starz, and YouTube TV.

A 4K TV is worth it if you want to be fully immersed in bright colors, sharp images, and a clear picture. If you want a theater-like experience, you’ll not only get the visual with a 4K TV, but you’ll also get booming surround sound.

Chantel Buchi
Written by
Chantel Buchi
Chantel is all about finding the best tv or streaming service to watch as many football games as possible to keep her Fantasy Football team in check. Prior to being a TV and Streaming Tech Reporter for Reviews.org, she worked for NFL Network and The Alliance of American Football. Before that, she received a B.A. of Communication at the University of Utah and an M.S. in Sports Journalism at USC. Go Utes and Fight On. Contact her at chantel@reviews.org

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