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Coles Mobile plans review
Forget 12 items or less; you can get 12 months or less of Prepaid with Coles Mobile.
When you think of Coles, you think of groceries. And now when you think of Coles Mobile, you should think of three straightforward mobile plans.
It’s odd that there’s only one monthly option, but the rest of the provider's plans are of great value. That said, limited support options and low reported customer satisfaction hold back the overall appeal.
Coles Mobile plans: value for money
Coles Mobile Postpaid plans
Coles is a no-nonsense Optus MVNO telco that clearly wants you to know more about its groceries than its plans.
When it comes to Postpaid monthly plans, there are only two to keep track of here. The Coles Mobile $35 mobile plan comes with 45GB of data as standard while the Coles Mobile $45 mobile plan comes with 70GB of data.
Aside from the data caps and the cost involved with each, there are no major differences in perks or features here.
Both plans come with a deal at the moment that give you a bonus egift card worth 10% off your largest shop every month and the $45 mobile plan is also discounted to $22 for the first month.
Coles Mobile 30 days Prepaid plans
Coles Mobile offers four prepaid plans in total. One is a 30-day expiry while the rest are 365-day plans. All four boast the same perks as the provider's postpaid plans do, which is great news if you’re looking to contact friends, family or peers overseas.
The first plan is the Coles Prepaid $20 for 30 Days offering which, outside of the plan name tells you almost everything you need to know, and comes with 15GB of data as well as unlimited standard international calls to 15 selected countries.
That’s actually incredibly competitive pricing for a 30-day Prepaid plan, even more so once you factor in the current promo pricing of $10 for the first month.
There is competition from TPG Prepaid plans, which tend to have discounted pricing for the first three months, but the TPG Medium Plan costs more in the first year and is on the Vodafone mobile network, which isn’t as widespread as the Optus network that Coles uses. For comparison, below is a list of daily updating list of popular prepaid plans with at least 15GB of data.
Coles Mobile 365 days Prepaid plans
Unlike other Prepaid telcos that offer multiple monthly options, Coles just has that one above, with the rest of the roster focused on full-year offerings.
The first is the Coles Prepaid $120 for 365 Days, which comes with 60GB of data and the same international call allowances as the Coles monthly Prepaid plan.
This one works out to be competitive pricing for a 365-day plan when stacked next to its peers. At the time of writing, the Coles Prepaid $120 for 365 Days plan is one of the cheapest prices you can pay for 60GB of data.
Admittedly, that’s not a whole lot to use in a year when you divvy it up. Working with just 5GB per month isn't impossible, but it might be a little too lean for those who tend to stream video content on the go (7GB per month with the promotion on your first year).
For $30 more, you can get the Coles Prepaid $150 for 365 days, which includes the same international calls allowance as the other two Coles Prepaid plans but comes with 120GB of data.
With 10GB of data to use each month, this Coles Prepaid plan leaves more breathing room for the Prepaid user looking to pay for a full year in advance. Thanks to a promotion that brings the price down to $119 if you sign up before August, it’s one of the cheapest ways to get more than 100GB of Prepaid data for a year, though there’s a lot more data to play with and better price-to-data value with any of the Kogan 365-day plans.
For comparison, below is a daily updating list of the most popular long-expiry Prepaid plans with at least 100GB of data.
For those who want even more data, Coles Mobile also offers a 200GB option with the Coles Prepaid $200 for 365 days. This particular prepaid plan will run you $200 for 365 days.
Coles Mobile phones on plans
While Coles Supermarkets do sell new and refurbished smartphones, Coles Mobile does not offer phone plans in the way that mobile providers typically do.
There's nothing stopping you from pairing together something you find in a Coles store with a Coles Mobile plan, but there's no clear benefit to doing so either.
Coles Mobile network coverage
Coles Mobile is one of many MNVOs available for those who like what Australia's second-largest carrier can do more than they like the idea of signing up for one of its prepaid or postpaid plans.
The simple version is that Coles Mobile customers should have coverage in all the same places that they would have with both Optus and any of the many other Optus MVNOs out there. The good news is that this works out to around 98.5% of the Australian population. The bad news is that some rural areas might not be covered and access to Optus' growing 5G network isn't on the cards either.
When it comes to mobile plans that use the Optus network, Coles Mobile is far from the only option. Check out the widget below for a sense of how it compares to other Optus MNVOs.
Coles Mobile features and perks
Prepaid plans don’t tend to have a lot in the way of perks from most telcos, and Coles Mobile is no exception here.
Still, stick a Coles SIM card into your device and you'll get most of the same perks regardless of whether you've signed on for a postpaid or prepaid plan. The most notable of these is unlimited standard international talk and text to 15 selected destinations (22 destinations with postpaid) and data rollover up to 500GB. The catch with the data rollover is you either have to recharge before expiry or enable an automatic Coles Mobile recharge in order to benefit from it.
These are the selected countries you can call with any of the Coles Mobile Prepaid plans:
- China (mainland)
- Hong Kong
- New Zealand
- South Korea
- United Kingdom
- United States of America
Coles Mobile's month-to-month plans add another five destinations to the list: Bangladesh, Denmark, Germany, Greece, Spain, Vietnam and Sweden.
Since Coles does not offer any NBN plans, there aren't really any mobile phone and internet bundles to speak of. However, you do score some savings when it comes to shopping through Coles.
Similar to the perks offered by Woolworths Mobile and ALDI Mobile, signing up for Coles Mobile nets you a Coles gift card worth 10% of your next shopping trip to the supermarket. This discount can be used both in-store and online via the Coles website. You get a fresh gift card each month for the first six months, but the potential savings caps out at a maximum value of $30.
Coles Mobile customer support and satisfaction
Customer service options for Coles Mobile are limited compared to other telcos. You won’t find a customer forum or blog to plumb for answers and nor should you expect speedy replies from Coles Mobile on Facebook or Twitter. There is an online chat service, though, as well as usage monitoring, plus you can call Coles Mobile for support or visit a Coles supermarket to ask for help.
Consumer review websites like Trustpilot and Product Review give an insight into how users rate Coles Mobile. In fairness, most of the reviews on Trustpilot are focused on Coles supermarkets rather than Coles Mobile, but most Coles Mobile reviews on Product Review are below three stars, which also applies to the breakdown in terms of value for money, transparency and customer service. Local reception scores three stars, but the overall rating was still only a whisker below two stars at the time of writing.
How we review mobile providers
It's not always easy to evaluate mobile carriers in a meaningful way that's useful to everyday consumers. To make things simpler, we’ve come up with a robust checklist of pros and cons that we use to evaluate each of the suppliers. We focus on:
- Overall value for money
- Product features and plan perks
- Coverage maps
- Whether or not they offer 5G connectivity
- Customer support channels
- Publicly available customer reviews
Coles Mobile FAQs
While its services are provided via the Optus network, Coles Mobile is owned by the same Coles Group that owns the popular Australian supermarket chain.
The Coles Group is an ASX-listed company, the opaque realities of stock markets mean that calling it an Australian-owned company might be a bit hard to prove.
Coles Mobile does not currently offer any 5G mobile plans, prepaid or otherwise.
Click on the ‘Go’ button next to any one of the Coles Mobile Prepaid plans that catch your eye below or head directly to the Coles Mobile website.
You’ll want to create an account first to get through the sign-up steps. Click on the ‘More info’ button below the plan you like the most, then follow the prompts to sign up for Coles Mobile.
Coles Mobile does offer international roaming, but it isn't as cheap or convenient as some of the other options available to Australian consumers. Regardless of whether you're on a prepaid or postpaid Coles Mobile plan, international roaming will cost you $25 to add on.
Calls and texts made outside Australia using a Coles Mobile SIM will cost you based on the MVNOs current roaming rates. These vary but can be found on the Coles Mobile website. Once you've used up your $25 of included value, you'll have to top up. Unused roaming credit expires after 30 days.