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Coles Mobile plans review

Forget 12 items or less; you can get 12 months or less of Prepaid with Coles Mobile.

Coles Mobile
3 out of 5 stars
Starts at 22GB
International calls
Unlimited standard calls to 15 selected countries
From $25
Nathan Lawrence
Dec 27, 2023
Icon Time To Read4 min read
Quick verdict

When you think of Coles, you think of groceries. And now when you think of Coles Mobile, you should think of three straightforward mobile plans.

It’s odd that there’s only one monthly option, but the rest of the provider's plans are of great value. That said, limited support options and low reported customer satisfaction hold back the overall appeal.

pro International talk and text
pro Competitively priced plans
con Limited support options
con Low reported customer satisfaction

Coles Mobile plans: value for money

Limited options but great-value Prepaid pricing.

Coles Mobile Postpaid plans

Coles is a no-nonsense Optus MVNO telco that clearly wants you to know more about its groceries than its plans.

When it comes to Postpaid monthly plans, there are only two to keep track of here. The Coles Mobile $35 mobile plan comes with 45GB of data as standard while the Coles Mobile $45 mobile plan comes with 70GB of data.

Aside from the data caps and the cost involved with each, there are no major differences in perks or features here.

Both plans come with a deal at the moment that give you a bonus egift card worth 10% off your largest shop every month.

Coles Mobile 28 days Prepaid plans

Coles Mobile offers four prepaid plans in total. Two are a 28-day expiry. The rest are 365-day plans. All four boast the same perks as the provider's postpaid plans do, which is great news if you’re looking to contact friends, family or peers overseas.

The first plan is the Coles Prepaid $25 for 28 Days offering which, outside of the plan name tells you almost everything you need to know, and comes with 22GB of data as well as unlimited standard international calls to 15 selected countries.

That’s pretty decent value for a 28-day Prepaid plan. However, there is competition from TPG Prepaid plans, which tend to have discounted pricing for the first three months. That said, the TPG Medium Plan costs more in the first year and is on the Vodafone mobile network, which isn’t as widespread as the Optus network that Coles uses. For comparison, below is a list of daily updating list of popular prepaid plans with at least 15GB of data.

The other 28-day plan that Coles Mobile offers is priced at $30 and comes with 32GB of data.

Coles Mobile 365 days Prepaid plans

Unlike other Prepaid telcos that offer multiple monthly options, Coles just has that one above, with the rest of the roster focused on full-year offerings.

The first is the Coles Prepaid $195 for 365 Days, which comes with 140GB of data and the same international call allowances as the Coles monthly Prepaid plan.

This one works out to be competitive pricing for a 365-day plan when stacked next to its peers. Admittedly, that’s not a whole lot to use in a year when you divvy it up. Working with around 11GB per month isn't impossible,  but it might be a little too lean for those who tend to stream video content on the go.

For comparison, below is a daily updating list of the most popular long-expiry Prepaid plans with at least 100GB of data.

For those who want even more data, Coles Mobile also offers a 210GB option with the Coles Prepaid $240 for 365 days.

Coles Mobile phones on plans

While Coles Supermarkets do sell new and refurbished smartphones, Coles Mobile does not offer phone plans in the way that mobile providers typically do.

There's nothing stopping you from pairing together something you find in a Coles store with a Coles Mobile plan, but there's no clear benefit to doing so either.

Coles Mobile network coverage

Overlapping with Optus

Coles Mobile is one of many MNVOs available for those who like what Australia's second-largest carrier can do more than they like the idea of signing up for one of its prepaid or postpaid plans.

The simple version is that Coles Mobile customers should have coverage in all the same places that they would have with both Optus and any of the many other Optus MVNOs out there. The good news is that this works out to around 98.5% of the Australian population. The bad news is that some rural areas might not be covered and access to Optus' growing 5G network isn't on the cards either.

When it comes to mobile plans that use the Optus network, Coles Mobile is far from the only option. Check out the widget below for a sense of how it compares to other Optus MNVOs.

Coles Mobile features and perks

Light on perks but great for those with overseas friends and family.

Prepaid plans don’t tend to have a lot in the way of perks from most telcos, and Coles Mobile is no exception here.

Still, stick a Coles SIM card into your device and you'll get most of the same perks regardless of whether you've signed on for a postpaid or prepaid plan. The most notable of these is unlimited standard international talk and text to 15 selected destinations (22 destinations with postpaid) and data rollover up to 500GB. The catch with the data rollover is you either have to recharge before expiry or enable an automatic Coles Mobile recharge in order to benefit from it.

These are the selected countries you can call with any of the Coles Mobile Prepaid plans:

  • Canada
  • China (mainland)
  • France
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Japan
  • Malaysia
  • New Zealand
  • Singapore
  • South Korea
  • Thailand
  • United Kingdom
  • United States of America

Coles Mobile's month-to-month plans add another five destinations to the list: Bangladesh, Denmark, Germany, Greece, Spain, Vietnam and Sweden.

Since Coles does not offer any NBN plans, there aren't really any mobile phone and internet bundles to speak of. However, you do score some savings when it comes to shopping through Coles.

Similar to the perks offered by Woolworths Mobile and ALDI Mobile, signing up for Coles Mobile nets you a Coles gift card worth 10% of your next shopping trip to the supermarket. This discount can be used both in-store and online via the Coles website. You get a fresh gift card each month for the first six months, but the potential savings caps out at a maximum value of $30.

Coles Mobile customer support and satisfaction

Limited support options and low reported customer satisfaction.

Customer service options for Coles Mobile are limited compared to other telcos. You won’t find a customer forum or blog to plumb for answers and nor should you expect speedy replies from Coles Mobile on Facebook or Twitter. There is an online chat service, though, as well as usage monitoring, plus you can call Coles Mobile for support or visit a Coles supermarket to ask for help.

Consumer review websites like Trustpilot and Product Review give an insight into how users rate Coles Mobile. In fairness, most of the reviews on Trustpilot are focused on Coles supermarkets rather than Coles Mobile, but most Coles Mobile reviews on Product Review are below three stars, which also applies to the breakdown in terms of value for money, transparency and customer service. Local reception scores three stars, but the overall rating was still only a whisker below two stars at the time of writing.

How we review mobile providers

It's not always easy to evaluate mobile carriers in a meaningful way that's useful to everyday consumers. To make things simpler, we’ve come up with a robust checklist of pros and cons that we use to evaluate each of the suppliers. We focus on:

  • Overall value for money
  • Product features and plan perks
  • Coverage maps
  • Whether or not they offer 5G connectivity
  • Customer support channels
  • Publicly available customer reviews

Click here for a full rundown of how we rate and review mobile providers like Coles Mobile.

Coles Mobile FAQs

While its services are provided via the Optus network, Coles Mobile is owned by the same Coles Group that owns the popular Australian supermarket chain.

The Coles Group is an ASX-listed company, the opaque realities of stock markets mean that calling it an Australian-owned company might be a bit hard to prove.

Coles Mobile does not currently offer any 5G mobile plans, prepaid or otherwise.

Click on the ‘Go’ button next to any one of the Coles Mobile Prepaid plans that catch your eye below or head directly to the Coles Mobile website.

You’ll want to create an account first to get through the sign-up steps. Click on the ‘More info’ button below the plan you like the most, then follow the prompts to sign up for Coles Mobile.

Coles Mobile does offer international roaming, but it isn't as cheap or convenient as some of the other options available to Australian consumers. Regardless of whether you're on a prepaid or postpaid Coles Mobile plan, international roaming will cost you $25 to add on.

Calls and texts made outside Australia using a Coles Mobile SIM will cost you based on the MVNOs current roaming rates. These vary but can be found on the Coles Mobile website. Once you've used up your $25 of included value, you'll have to top up. Unused roaming credit expires after 30 days.

Nathan Lawrence
Written by
Nathan Lawrence
Nathan Lawrence has been banging out passionate tech and gaming words for more than 11 years. These days, you can find his work on outlets like IGN, STACK, Fandom, Red Bull and AusGamers. Nathan adores PC gaming and the proof of his first-person-shooter prowess is at the top of a Battlefield V scoreboard.

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