Samsung snipes at Studio Display with new 5K monitor

Samsung is slinging this one at professional creatives.

Fergus Halliday
Digital Content Editor
January 04, 2023
1 min read

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Samsung has Apple's Studio Display in its sights with the newly-announced Viewfinity S9 monitor.

Unveiled alongside a number of other new monitors at this year's CES in Las Vegas, the Samsung Viewfinity S9 looks like an evolution of last year's Smart Monitor M8. However, in terms of the specs involved, what's here is visibly geared more towards content creation than the latter ever was.

At 27 inches, the S9 comes kitted out with all the right bells and whistles. It's got both a matte coating to resist glare and a custom Color Calibration Engine that promises to ensure you're working with the correct colour and brightness once calibrated.

Samsung ViewFinity S9

Like Apple's Studio Monitor, the biggest drawcard here is 5K resolution. Samsung's latest snazzy screen offers up to 5,120 x 2,880 pixels to play with. Beyond this headline figure, the Viewfinity S9 also boasts 99% DCI-P3 colour gamut compliance and high-end colour accuracy that's factory calibrated to Delta E equal or less than 2.

One key difference between this and Apple's Studio Display is that Samsung's latest does not have a built-in webcam. Like other Samsung monitors, it instead relies on the 4K SlimFit camera that's included in the box.

Another area where that Viewfinity S9 differs is that it can be used in a portrait orientation when mounted on a VESA stand. In terms of inputs, the Viewfinity S9 will play nice with either HDMI, MiniDisplay or USB-Type C via Thunderbolt 4.

On paper, the Samsung Viewfinity S9 looks like it could be the most compelling Mac Studio Display alternative to hit the market yet. That said, we'll have to wait and see what local details are to see how it competes on cost.

Australian pricing and availability for the Samsung Viewfinity S9 are to be announced.

Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a Digital Content Editor for who specialises in technology, entertainment, gaming and pop culture. His work has been published in Gizmodo, Kotaku, Press Start Australia, The AU Review, Screen Rant, Superjump and more. You can follow him on Twitter.

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