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Woolworths Mobile courts controversy with online shoppers

Woolworths Mobile is taking its biggest perk offline.

Fergus Halliday
May 31, 2023
Icon Time To Read1 min read

Woolworths Mobile is tinkering with its trademark perk for supermarket shoppers.

Alongside offering Aussies a selection of postpaid and prepaid phone plans powered by the Telstra network at a competitive price, the other big benefit that comes with Woolies Mobile is the opportunity to save up to 10% on your next grocery run. It used to be that the only catches here were that you could only utilise this perk once per month and that your potential savings are capped out at $50.

As of July, one more caveat is being added to the list. Aussies looking to take advantage of the offer will now only be able to do so via physical Woolworths and Woolworths Metro stores, with Woolworths Online orders being taken off the table. 

For context, here’s a quick rundown of the current Woolworths Mobile roster of prepaid and postpaid SIM-only mobile plans, which range from $25 per month to $59 per month. 

Each of these plans is powered by the Telstra network and comes with a 500GB data bank, which is always handy to have for those unexpected moments when your home internet connection falls through.

The move comes alongside the announcement that the cost of Woolworths’ Everyday Extra membership scheme is also set to rise from $59 per month to $70 per month amid similar restrictions.

This price hike has already earned the ire of Woolworths Customers on social media.

Fortunately, Woolworths Mobile is far from the only MVNO in town when it comes to offering perks for supermarket shoppers 

Coles Mobile customers can also save money on their weekly grocery shop with a perk that is similar to the shopping discount offered by Woolworths Mobile. For the first six months, you’re signed up to Coles Mobile, you’ll get a gift card each month that knocks 10% off the cost of your next shop. 

This freebie is capped at $30 and it only lasts for that honeymoon period rather than in perpetuity. Still, if that’s what you’re looking for, you can find a shortlist of Coles Mobile plans in the widget below.

Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a journalist and editor for He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.

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