Boost founder pledges to “shake up” Australia’s NBN landscape

Boost Bradband header
Pictured: Boost Broadband logo
// Boost is branching out.
Fergus Halliday
Mar 21, 2024
Icon Time To Read2 min read

It's official: Boost Mobile is getting into the broadband game.

The Telstra-aligned MVNO said that it plans to launch its new Boost Broadband brand "soon" but stopped short of putting a date on its first-ever expansions outside the mobile market. That said, it did confirm a few details about what its initial internet offering will look like.

According to Boost, the plan is to offer a mix of both traditional NBN and NBN+ fibre plans. On top of special offers aimed at new Boost customers, there will be benefits for existing ones who want to keep their mobile and internet plans under the same roof. Those in either camp will be able to manage their service through the new My Boost Connect app.

Boost founder Peter Adderton framed the move as a major moment in the history of the brand.

"For 24 years we have been waking up every day and fighting for our consumers, making sure they get a great deal and a great service."

"As we close in on one million Australian prepaid mobile customers who trust us with their mobile communications, it only makes sense to also help them in their home,” he said.

When it comes to mobile plans, Boost's biggest selling point is its access to the Telstra network. This time around, it's working with BTB Australia to bring its internet plans to the market. Given that this particular reseller deals in Optus NBN, it's probably a safe bet that this is what will be powering Boost's new broadband offering.

Although Adderton had plenty of kind words for BTB, he had just as much to say about the state of Australia's internet landscape. 

“The NBN market is flooded with brands who have delivered a poor consumer experience and questionable value such that the ACCC recently urged Australian households to shop around for their NBN broadband plans and check for any offers that represent better value for them."

"Australian consumers and small businesses continue to move away from the big old telco brands for their broadband connectivity towards more consumer-focused new brands like Boost."

"It’s time now for us to shake things up like we have done in prepaid," he said.

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Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a journalist and editor for Reviews.org. He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.

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