Samsung reckons AI TVs will replace Smart TVs

Samsung AI TVs
Pictured: Samsung QLED TV
// Samsung's got some big ideas about the future of TVs
Fergus Halliday
Jan 09, 2024
Icon Time To Read2 min read

Published on January 08, 2024

Samsung's next lot of QLED and OLED TVs will look better than its last, but the company's vision for a smarter home entertainment experience feels like it's coming into focus.

Ahead of this year's CES in Las Vegas, expectations were high that this year would bring with it a lot more AI hype than usual. Samsung's big showing for its next lot of 4K and 8K TVs didn't disappoint on that front.

While the biggest drawcard was a transparent MicroLED, the company also showed off a slate of new OLED TVs that feature higher refresh rates and a nifty gaming monitor that can seamlessly upscale 2D content to glasses-free 3D experiences.

Regardless of whether you favour QLED, MicroLED or OLED, you'll benefit from the NQ8 AI Gen 3 processor under the hood. Samsung said that the metaphorical heart that beats within its latest and greatest TVs is twice as fast as the previous model and features eight times as many neural networks.

Those performance gains translate into a better upscaling of older and low-resolution content, plus a few new features. The obvious place to start is AI Motion Enhancer Pro, which adds detail to fast-moving images on-screen. Similarly, Samsung's new Active Voice Amplifier Pro uses deep learning techniques to actively isolate and enhance audio so that on-screen dialogue isn't so easily lost in the mix.

Beyond that, there are also several neat accessibility-oriented features that Samsung is looking to leverage on-device AI to introduce at scale. The most exciting example of this is the ability to create and embed subtitles for content that doesn't have any in real-time.

However, according to Samsung's head of its visual display business SW Yong, the company is now looking to set its sights beyond things like content upscaling.

“Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle," he said.

To meet that moment, Samsung is looking to reset the living room experience with an overhauled Tizen Home operating system. This new user interface allows for individual user accounts with personalised recommendations.

This rework also ties into the introduction of a few new services like Samsung Daily Plus and a veterinary telehealth service called Dr Tail.

Samsung SW Yong at CES

As for the screens that'll be powering this transition towards AI screens, expect to hear more about the pricing and availability of Samsung's 2024 TVs later in the year.

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Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a journalist and editor for He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.

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