Ballie lives: Samsung’s robot assistant is back

Samsung Ballie CES
Pictured: Samsung CES Press Conference
// The iconic orb-shaped robot returns
Fergus Halliday
Jan 09, 2024
Icon Time To Read1 min read

Published on January 08, 2024

Samsung’s Ballie robot made a surprise return after a four-year absence at the company’s CES 2024 press conference.

First announced at CES 2020, Ballie is Samsung's orb-shaped robot that can interact with and intuit information from the various Samsung smart devices in your home. It can also act as a companion to your pets and even a fitness coach.

This time around, Ballie is also a little larger. The unit itself is now closer to a bowling ball than a cricket ball. The wheels on it are also a little protrusive in shape rather than seamlessly integrated with the chassis.

Samsung's vision for Ballie is one where you're mostly instructing it to do things using your voice, though it now also supports text inputs via a chatbot-like app. This new form of interfacing with the robot also comes with a handful of new tricks. 

The biggest one is that Ballie now features a built-in 1080p projector that’s capable of displaying notifications and even projecting images and video content onto nearby surfaces.

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“Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customized services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are,” the company said in a press release.

No word yet on if or when this larger version of Ballie will make it to the market, but here's hoping this incarnation of Samsung’s robot assistant has more staying power than the last one.

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Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a journalist and editor for He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.

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