Amazon Echo Show 10 (3rd Gen) Review

The new Echo Show 10 has a very neat trick up its sleeve, but is it more than a one-trick pony?

Amazon Echo Show 10
Amazon Echo Show 10
3.5 out of 5 stars
  • con
    The new Echo Show 10 is great, if you can figure out where to put it.
Joe Hanlon
Apr 20, 2021
Icon Time To Read5 min read

Quick verdict

The new Echo Show 10 is a good addition to any kitchen bench and the motion feature is cool, but unless you're watching movies or TV shows, you have to wonder whether an Echo speaker will suffice.

To justify buying the Show 10 you need to be confident that you will use the screen. Is there a place in your home that you wish you could watch a movie or TV show but you don’t currently have a TV? This is the $399 question that you will need to consider.

  • Motion screen works well
  • Audio is great in small spaces
  • Is a Zigbee hub for simplifying smart home setups
  • Lots of popular apps missing
  • Sound struggles in larger areas, where you're likely to use it

All eyes on you

It seems almost pointless to begin a discussion about the new Echo Show 10 without taking a look at the new rotation feature. Previous versions of the Echo Show 10 looked like pyramids tipped onto the side. Amazon flips the script with the 3rd Gen Echo Show 10, with its 10.1-inch touchscreen extending out from a tube-shaped speaker.

Interestingly, it isn’t the screen that rotates but the entire unit. The speaker sits on a plastic plate that can rotate the unit up to 175-degrees in either direction which adds up to nearly a full rotation (though it can’t keep turning in a single direction).

Amazon Echo Show 10

Using the built-in camera and the directional microphones, the Echo Show 10 can “follow” you around as you move around a room. If you call for Alexa and it is facing away from you, it will turn so that you are looking at the screen.

If you start playing a video on the Echo Show 10, the motion feature will continuously follow you so that you can keep an eye on the movie or TV show you are watching.

Location, location, location

Why do you want this? Well, it depends on where you intend to use this device. I originally sat the Echo Show 10 next to the TV to use as a baby monitor, so it didn’t use the motion feature much at all. But when I moved it to the kitchen, on an island bench, the genius of the rotation became apparent. The Echo Show 10 did a great job of following me as I darted from the benchtop to the stovetop.

I tried the Echo Show 10 on my bedside table, replacing the much smaller Echo Dot, but I found I didn’t use it to its full potential. It was basically an oversized alarm clock.

My favourite place for the Echo Show 10 ended up being in my home office. I often listen to music or podcasts while I’m working and the Show 10 let me take my headphones off. In a smaller room, the sound of music boomed out of the speakers.

Does the Echo Show 10 sound good?

The speaker unit in the Echo Show 10 has two 1.0-inch tweeters and a 3.0-inch woofer built-in. The sound we got from this on the default equaliser settings is bright, favouring the higher frequencies over the bassy ones. This is what you’ll prefer for watching most types of videos, but music lovers may be underwhelmed. It’s certainly not a replacement for a dedicated audio device.

Though this comes back to the question of location. In a large room, like a joined kitchen/living/dining room, the sound can get lost, especially if you’re across the room. In a smaller area, like my office, where you can be closer to the speaker, I found you can hear a lot more nuance in the audio.

One thing that did surprise me was the maximum volume. The speaker, which is about the size of a tin of Milo, really booms with the volume cranked up.

On the flip side, the internal microphones are superb, as we tend to find with Echo devices. Obviously, the core functionality of the Echo range is to connect you with the Alexa voice assistant, so it is essential that it can clearly hear and understand requests. There’s still plenty of misunderstanding (though as a mumbler I own some of the blame) but in general, it is accurate and responsive to voice requests.

What else can I do with the Echo Show 10?

Once you've set up the Echo Show 10 and asked Alexa for the weather (or to tell you a terrible joke) you’ll be wondering what you can do with it next. A smart screen like this is only as good as the services it connects to.

For entertainment, you can watch movies and TV using either Amazon Prime Video or Netflix. For music, you can use accounts with Amazon Music, Apple Music or Spotify. You can listen to Audible audiobooks and podcasts using Apple Podcasts.

You may have noticed that YouTube is missing from the list above, though you can technically watch YouTube videos through a built-in web browser. You can ask Alexa to search YouTube with keywords and it opens the browser and lands you on a YouTube search page, but from here you need to interact with the touchscreen to select a video, press play and enter fullscreen mode. It is a far more cumbersome process than it would be in a dedicated YouTube app, but considering that Google is a competitor in the smart screen space, we’re unlikely to see one of those any time soon.

If, like me, you find the Echo Show 10 most useful on a kitchen bench, you can ask Alexa to show you recipes. This opens an app made in partnership with and Alexa can help you choose a recipe and step you through the cooking process.

And of course, the Echo Show 10 can control your smart home devices the same as any other Echo screen or speaker. It comes with built-in Zigbee smart home control functionality, so you don’t need to worry about buying a separate controller hub for devices that require one.

How does the Amazon Echo Show 10 compare to the Google Home Hub Max?

If you’re in the market for a large smart screen like the Echo Show 10, the obvious alternative would be the Google Home Hub Max, which has a similar 10-inch touchscreen, built-in camera and is designed to do the same sort of tasks.

The big difference between the two is in the software. Out of the box, the Hub Max can do more with built-in apps, which offer a more seamless experience, with Google’s own services being a standout. The ability to Chromecast content from your phone to the Hub Max screen is pretty handy. Video calling is also better, with options to make calls using Google Duo and Zoom.

But if you’re happy to muck around a bit, you can do similar things with the Echo Show 10. For example, if you enable the Skype skill in your Alexa app then you can make Skype calls using the Echo Show 10. The built-in web browser can help with other popular services too, like watching gaming streams on Twitch. These are less-than-perfect solutions, and very easy to miss entirely, but the workarounds do exist.

Another, much smaller quibble, is that the Hub Max UI shows the words it hears when you speak to it, whereas you don't get this sort of feedback with the Echo Show. Given the infant state of voice recognition, it is much easy to try to correct errors if you can see where you have been misunderstood.

But, I'd argue that the Hub Max has the same existential crisis. I'm much more likely to watch a YouTube video rather than a feature-length movie, but I certainly didn't feel a tremendous urge to use the Hub Max for this when reviewing it. This isn't an Echo Show 10 problem as much as it's a smart screen consideration.

Joe Hanlon
Written by
Joe Hanlon
Joe has been reviewing tech and gadgets for over a decade having worked at CNET, TechRadar and telco comparison site WhistleOut.

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