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Pete isn’t the only thing Kim has dropped this week (they’re headphones)
Tan, plastic, and silicone.
Kim Kardashian has teamed up with Apple to release a custom colour collection of its Beats Fit Pro earbuds. The partnership will see Apple release the Beats Fit Pro in three new Kimspired shades: Moon, Dune, and Earth.
These tones are all minimalistic, seemingly designed to mimic skin. Moon is almost a pinkish white, Dune is tan, while Earth is a brown burgundy.
"I wanted to break away from the idea that headphones have to be colourful to make a statement," said Kardashian. "This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality."
Other than the new colourways, the Kardashian collaboration Beats Fit Pro are identical to Beats Fit Pro in any other colour. This isn't a bad thing, as we're big fans of the Beats Fit Pro - they're currently our favourite earbuds for exercise.
In our review, we liked that the Beats Fit Pro didn't explicitly feel like workout headphones; the design is subtle enough for everyday use. It also doesn't help that they feature the same sound quality, noise-cancelling, and H1 chip as the AirPods Pro.
The Beats x Kim Beat Fits Pro will be available from August 17 for $299.95. That's the same retail price you'll pay for any other pair of Beats Fit Pro, although Amazon is currently discounting the less fleshy colours to $264. In Australia, the Kim K colours will be available through David Jones.