Kmart is copying Dyson’s haircare homework

kmart dyson air stylers being used in the spiderman pointing to themself meme
// Just change it enough so the teacher doesn't notice
Anula Wiwatowska
Jul 04, 2024
Icon Time To Read1 min read

Kmart added two new hair stylers to its range, and they both look strikingly similar to Dyson’s. The High Power Dryer - Black, and the Air Styler - Black bear quite the resemblance to Dyson’s Supersonic hair dryer and of course the Airwrap.

The similarities don’t stop there. The High Power Dryer has the same 1600W wattage as the Dyson Supersonic Nural hair dryer, and both advertise temperature regulation technology. While the Nural adapts temperature to maintain 55°C by using a time of flight sensor, the Kmart version doesn’t go into detail. Instead it simply states that it has a “constant temperature function” - whatever that means. Kmart’s hair dryer also has magnetic attachments, two speed, and three heat settings.

Probably the more obvious dupe is the Air Styler, which is of course a replica of the wildly popular Airwrap. Most similar to the striped down Airwrap Origin, the Kmart styler comes with two curling barrels, a round brush attachment, and style concentrator nozzle. Both have three heat and speed settings, although there is no information about how hot the Air Styler gets. Dyson’s Airwrap has a top temperature of 150°C and uses 1200W, while Kmart’s version goes up to 1500W so we can assume that it gets much hotter. This could be good for some hair types, but for others it may be damaging so tread carefully.

Both of Kmart’s latest hair stylers retail for $59, but be warned that The Air Style is already sold out online.

Anula Wiwatowska
Written by
Anula is the Content and Social Media Editor within the extended universe. Working in the tech space since 2020, she covers phone and internet plans, gadgets, smart devices, and the intersection of technology and culture. Anula was a finalist for Best Feature Writer at the 2022 Consensus Awards, and an eight time finalist across categories at the IT Journalism Awards. Her work contributed to WhistleOut's Best Consumer Coverage win in 2023.

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