A surprise competitor is coming for the Dyson Airwrap

Acerpure Ionic Hair Dryer and Styler
Pictured: Acerpure Ionic Hair Dryer and Styler
// I(c)onic
Anula Wiwatowska
Mar 07, 2024
Icon Time To Read2 min read

Dyson’s viral hair tool has sprouted a handful of competitors in the field, but the latest entrant is out of left field. Iconic computer brand Acer has entered the lifestyle tech market, teasing its version of the Airwrap- the Ionic Hair Dryer and Styler.

While the name isn’t as snappy, the Ionic Hair product shares a similar look and vibe as the Airwrap. The styler is set to come with a circular dryer, two barrel attachments, a flat brush, two round brushes, and an oval volumiser brush similar to the Revlon Hot Brush. 

Designed to protect hair from damage, Acer’s Ionic automatically shuts off at 75 degrees celsius- which is half of the shut off temperature for the Airwrap. Heat damage occurs in the hair when the natural moisture is removed, and the hydrogen bonds weaken. Structural changes occur starting when the hair is exposed to heat of 150 C and gradually get worse up to the 200 C mark before potentially melting at 220 C. Lower temperatures are said to reduce potential heat damage to hair, keeping it healthier and stronger for longer. 

This product marks Acer’s first beauty product set for an Australian release, and will come from the brand’s new lifestyle tech venture Acerpure. Acerpure launched this week in Australia with a handful of air purifiers, and air circulators. Along with the beauty tool, and air purifiers, Acerpure announced a small handheld vacuum and an airfryer cooktop combo device.

While the shift from computers to air-powered devices seems like a big swing, Acer has been working with fans and air circulation in its laptops for quite some time. According to Oceanic Region Managing Director Gaba Cheng, the plan is to take Acer’s underlying principles and apply them to a different area.

“…everybody knows Acer from their laptops and desktops, and [providing] high efficiency and a high quality experiences [...] so why not use that experience, expertise, and knowledge and apply it to a category like home appliances…”

Currently there is no set launch date, or potential pricing structure for Acer’s Ionic styler but the release is penciled in for late 2024/25.

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Anula Wiwatowska
Written by
Anula Wiwatowska
Anula is the Content and Social Media Editor within the Reviews.org extended universe. Working in the tech space since 2020, she covers phone and internet plans, gadgets, smart devices, and the intersection of technology and culture. Anula was a finalist for Best Feature Writer at the 2022 Consensus Awards, and an eight time finalist across categories at the IT Journalism Awards. Her work contributed to WhistleOut's Best Consumer Coverage win in 2023.

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