Fetch TV to power Telstra’s next set-top box

Telstra are getting friendly with Fetch TV

Fergus Halliday
Digital Content Editor
April 28, 2022
1 min read

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Telstra is set to partner up with Fetch TV on the next version of their Telstra TV set top box.

Assuming the deal gets the go ahead from the Australian Competition and Consumer Commission, Telstra will invest $50 million into Fetch TV in exchange for a 51% stake in the company.

Fetch TV is expected to continue to operate as a standalone entity once the dust has settled, though an eventual consolidation of Telstra and Fetch TV accounts is planned.

While the deal won't have any  major or immediate implications for existing Fetch TV customers, the same can't be said for those relying on one of Telstra's own set top boxes. According to the company, current Telstra TV customers will be progressively migrated over to a new Fetch TV-powered version of the service over the next twelve months. 

Details are light on what this fourth-generation Telstra TV will look like exactly, but it sounds like it will leverage much of the same software and hardware found inside existing Fetch TV devices.

Telstra group executive of product and technology Kim Krogh Anderson said further details around apps, streaming services and the migration process would be coming later this year. 

“While the current Telstra TV product remains popular, the underlying technology platform needs to evolve to support a deeper level of engagement through content offers, account management and rewards through Telstra Plus," Mr Andersen said.
Telstra TV

Telstra's new partnership with Fetch TV lines up neatly with the expiration of an earlier deal with Roku. The latter party were largely responsible for the hardware and software powering both the first-generation Telstra TV and subsequent models.

The former made its official debut in 2015. More recent incarnations of the device arrived in 2017 and 2019 respectively.

As part of the announcement, Telstra revealed that Fetch TV currently boasts approximately  670,000 subscribers through its partnerships with Optus, iiNet, Aussie Broadband, Primus and Dodo.

Comparatively, Telstra said that it has around 800,000 active subscribers to its own Telstra TV service.

Fetch CEO Scott Lorson said that Telstra's $50m investment would accelerate growth and enable the company to deliver a "genuinely competitive" home and entertainment solution to Aussies. 

"Fetch has a hard-earned reputation for localisation, innovation and partnership, and today’s announcement will ensure a bright future for our subscribers, content partners, our emerging advertising partners and, importantly, for our telco and retail distribution partners,” Mr Lorson said.
Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a Digital Content Editor for Reviews.org who specialises in technology, entertainment, gaming and pop culture. His work has been published in Gizmodo, Kotaku, Press Start Australia, The AU Review, Screen Rant, Superjump and more. You can follow him on Twitter.

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