Netflix plays content matchmaker with new ‘Downloads for You’ feature

Is this Netflix's way of shaming me for re-watching the same shows over and over again?

Georgia Dixon
Digital Content Editor
Read More
February 24, 2021
1 min read

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our disclosure policies to learn more.

As if that internal voice nagging you to try new shows instead of re-watching Brooklyn Nine-Nine over and over and over again wasn't enough, Netflix has implemented a new feature that essentially force-feeds you fresh content it thinks you'll like.

Dubbed 'Downloads for You', the new feature drops today on Android (with an iOS update to follow) and allows users to select how much content they want to download (1, 3 or 5GB). From there, Netflix will do all the hard work, downloading shows and movies you haven't seen before while you're connected to WiFi, so the next time you're commuting, on a road trip or otherwise without internet, you'll have something to keep you busy.

Once you've watched your curated selection of content, you can delete them from your phone or tablet to make room for the next batch of goodies.

According to Netflix, most (but not all) content in its catalogue is available to be downloaded in the 'Downloads for You' feature, however, there are some limitations due to licensing issues.

Today's launch comes off the back of user testing in 2020, and is the newest feature since 'shuffle play', which plays the user a movie or TV show at random, using its recommendation algorithm to find something you may be interested in. It's kind of like an online, download-free version of 'Downloads for You'.

Stream for free tonight with these trials
Price Tag

Looking for something new to stream tonight? These services offer free trials so you won't pay a cent unless you decide to keep subscribed once your trial's up.

Georgia Dixon
Written by
Georgia Dixon
Georgia Dixon has over seven years' experience writing about all things tech, entertainment and lifestyle, with bylines in TechLife magazine, 7NEWS and In her spare time, you'll find her playing games and daydreaming about good food, wine, and dogs.

Related Articles

ThinkPhone x ThinkPad
Motorola say hello to the ThinkPhone and more
Motorola gets down to business.
TCL NXTPAPER 10s review - PC mode
TCL NXTPAPER 10s review: Master of none
Figure out what you do.
Nothing Ear 2
Nothing Ear 2 review: More than just a pretty face
The Nothing Ear 2s are the best sounding earbuds we've tested in their price bracket.
365 long-expiry prepaid
The best 365-day and long-expiry prepaid mobile plans in Australia
We round up the best picks for low-usage customers.