Disney Plus to add ads in 2022

Would you watch ads to keep up with the MCU for less?

Fergus Halliday
Digital Content Editor
Read More
March 06, 2022
1 min read

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our disclosure policies to learn more.

Disney has announced that it’ll be looking to launch a new, cheaper, ad-supported tier for Disney+ later this year.

The move would bring the company's flagship streaming service into line with Hulu and ESPN+, which already offer a cheaper ad-supported option for customers that want it. 

Disney media and entertainment distribution chair Kareem Daniel said that the new tier would be a boon for consumers, storytellers and advertisers alike.  

"Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers,” he said.

While exact pricing and timing remains unknown, Disney said that the new ad-supported tier will roll out to customers in the United States later this year. 

If all goes to plan, international markets like Australia will get their own ad-supported option in 2023.

“More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families," Mr Daniel said.
Loki release date on Disney Plus in Australia

According to Disney, the new tier is a critical building block in the company’s efforts to reach its current target of between 230 million and 260 Disney+ subscribers by the start of the 2024 financial year.

The introduction of an ad-supported pricing option could also put pressure on rivals like Netflix and Amazon Prime Video to do the same, else they risk losing increasingly price-conscious customers. While the latter, alongside streaming services like Apple TV+, does already feature ads for their own original streaming content, they've yet to open this up to third-party advertisers.

The other factor cited here is growing demand for streaming inventory among Disney’s existing advertising partners. 

Disney Media and Entertainment president for advertising Rita Ferro said that advertisers have been clamoring for a foothold within the Disney+ ecosystem since the streaming service launched. 

“Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic," she said.
Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a Digital Content Editor for Reviews.org who specialises in technology, entertainment, gaming and pop culture. His work has been published in Gizmodo, Kotaku, Press Start Australia, The AU Review, Screen Rant, Superjump and more. You can follow him on Twitter.

Related Articles

Creative Sound Blaster Katana V2 review
Creative Sound Blaster Katana V2 review
The Creative Sound Blaster Katana V2 is an incredibly versatile soundbar with big bass and...
Graphic of family using internet | Best NBN plans available
The best NBN plans and NBN deals available (September 2022)
The place to visit each month if you want to know the latest and greatest...
JoJo All Star Battle R header
JoJo’s Bizarre Adventure: All-Star Battle R tries to balance modern touches with big omissions
An archaic anime fighter that goes big when it should have gone bold.
Photograph of a woman with pink hair using her SIM-only plan on her smartphone
The best SIM Only plans available in Australia (September 2022)
Your one-stop shop for the best SIM Only plans in Australia.