It sure sounds like 2024 will be the year that Disney Plus cracks down on password sharing.
In an earnings call this week, Disney CFO Hugh Johnston confirmed that the company would be making its move on "accounts suspected of improper sharing" later this year.
"Later this calendar year, account holders who want to allow access to individuals from outside their household will be able to add them to their accounts for an additional fee," he said.
The move comes less than a year after CEO Bob Iger started openly talking about making a move to crack down on Disney Plus password-sharers.
In fresh commentary aimed at investors, Johnston said that he didn't expect additional revenue from the measure to add up to much until the latter end of 2024.
"We want to reach as large an audience as possible with our outstanding content, and we’re looking forward to rolling out this new functionality to improve the overall customer experience and grow our subscriber base," he said.
While the entertainment entity has yet to finalise any sort of date or timeline beyond this vague window or detail how much that account-sharing fee will add to the price of Disney, it all sounds very similar to the playbook used by Netflix.
As for whether that familiarity means that the same workarounds will apply, it's anyone's guess. Much like the cost of password sharing with Disney Plus, we'll just have to wait and find out.