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Disney Plus will follow in Netflix's footsteps and look to stop users sharing passwords outside of their households.
Disney CEO Bob Iger said the company is "actively exploring ways to address account sharing" in a report published by The Verge. Disney Plus will start updating its sharing policies later this year, but doesn't expect to monetise account sharing until 2024 or later.
As part of Netflix's crackdown on account sharing, it still allows users to share their Netflix account with people outside their household, but it charges an extra $7.99 per member. Customers on a standard plan can share their account with one member outside their household, while customers on a premium plan can share their account with two.
It's not surprising to see Disney follow Netflix's lead, with the streamer adding 5.9 million subscribers since making it harder for households to share their passwords. When Netflix brought its password-sharing measures to Australia, we predicted it would become an industry-wide trend.
Disney Plus is also set to increase prices in select markets from the middle of October, but Reviews.org understands Australia won't be impacted. Disney Plus last raised its prices locally in November last year.
This story first appeared on our sister site WhistleOut Australia.