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Alex began writing for student newspapers and has managed to turn that into a career. During the COVID-19 pandemic, he wrote about small businesses for Biz2Credit and Business.org. Before that, he spent time in communications for higher education institutions, created marketing materials for nonprofits, and worked for entertainment companies in Los Angeles. Today, he reports on emerging consumer trends and his work can be seen on Business.org and CableTV.com. When he's not writing, Alex watches too much TV, plays guitar, reads and writes fiction, and goes on nature walks.