Netflix has had a difficult 2022, losing nearly 1.2 million subscribers in the first two quarters of 2022 and recording subscriber loss for the first time in a decade.1,2 The company hopes to add one million new subscribers in the third quarter, but could they face another loss?
We surveyed 1,000 Americans to gauge their streaming habits in 2022 and found that 1 in 4 are planning to leave Netflix this year. (Where could they go? There are a number of other streaming options available.)
The average American is subscribed to four streaming platforms, so why are so many planning to leave Netflix? And where are they going for streaming content?
Let’s queue up and dive into the upside-down world of streaming in 2022.