Samsung is bringing some of its Galaxy AI features to a bigger screen.
Announced on the eve of this year’s CES in Las Vegas, the company’s next generation of smart TVs will be its first to incorporate a suite of new AI-powered features branded as Vision AI.
According to Samsung’s president of visual display business SW Yong, these new inovations are part of the company's broader attempt to reframe the relationship that its consumers have with what is typically the largest screen in their home.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” he said.
If you’ve picked up a new Samsung smartphone sometime in the past year, this next part is going to sound pretty familiar. Samsung’s new TVs will support Click to Search, Live Translate for real time subtitles and Generative Wallpapers.
As with their smartphone counterparts, whether these AI features will stick around remains to be seen. It’s possible that some of the functionality involved is on-device rather than happening in the cloud, but a sliver of small print suggesting that users would be limited to generating 10 wallpapers a day could be seen as sign that the opposite may be the case.
Reviews.org has reached out to Samsung directly for clarity and will report back once we know more.
In any case, Samsung’s “Vision AI” initiative also promises to offer improvements when it comes to both the way your TV looks and the quality of the sound that it delivers using a variety of on-device AI picture and sound technologies that optimise content in real time. This aspect of the experience is a natural extension of what the brand have been doing with upscaling for years now, but it's still nice to see given the reality that most of the content that consumers are likely to watch on these screens isn't going to be in 8K.
AI aside, Samsung’s 2025 TVs also promise to offer deeper integration with the company's SmartThings ecosystem. For instance, it can now offer real time updates about your household via a new Home Insights feature, offer dynamic “comfort” enhancements such as turning your lights down when it detects that a viewer has fallen asleep and supports gesture controls via wearables like the Galaxy Watch. None of these are likely to be make-or-break for most consumers but its still neat to see.
If last CES saw Samsung flirt with the possibilities of what a TV that's more dependent on AI might look like, it feels like this year's showcase is showing off more tangible vision of that future looks like.
Samsung’s latest lot of TVs are on full display at this year’s CES in Las Vegas but won’t come to Australia until later in the year. Expect more information about pricing and availability closer to then.
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