Hisense crowns itself the king of Mini-LED TVs

Hisense CES press conference
Pictured: Hisense CES Press Conference
// But can it hold onto the throne?
Fergus Halliday
Jan 10, 2024
Icon Time To Read2 min read

Published on January 09, 2024

Hisense’s strategy of doubling down on Mini-LED TVs appears to be paying off, with data suggesting that it dominated this specific slice of the wider TV market.

Speaking at the company’s CES press conference, Hisense USA head of product marketing Doug Kern pointed to strong sales for the company’s ULED line as a driver for this success.

“Our ULED series TVs showcase our dedication to delivering unmatched quality, performance and value to consumers,” he said, adding that the line had resonated with both critics and consumers.

Of course, the open secret here is that Hisense had a lot more Mini-LED TVs to sell than most of its competiton. The company was one of the first big TV brands to offer Mini LED. In 2023, it upped the ante by integrating Mini LED backlighting across its entire range of ULED TVs.

Kern acknowledged that this move towards mass adoption of Mini LED was a key difference between Hisense and its competition.

“While they reserve Mini LED for its priciest, highest tier models, Hisense was the only brand to integrate Mini LED into all of our premium models.”

“Thanks to this strategy, Hisense was undoubtedly the king of Mini LED,” he said.

With a lead on volume, the company is now looking to gain ground when it comes to the quality of its Mini-LED offerings. There's no better example of this than the Hisense 75UX. At just 14mm, it's said to be the thinnest Mini-LED TV that the manufacturer has ever produced.

Hisense ANZ national product trainer Chris Mayer said that the brand was more than just a player in the Mini-LED market, but a pioneer.

“Our 2024 range further substantiates our credentials in this space. As a brand, we have always had a strong emphasis on showcasing what makes a great television in a simple, concise way – one that makes sense to consumers,” he said.

According to him, the capabilities of Mini-LED as a technology are well suited to the conditions of Australian households.

“When it comes to Mini-LED innovation, Hisense is very much a leading light in the industry and our confidence in this technology is underlined by [the] fact that all 2024 ULED TVs feature Mini-LED tech at their core,” Mayer said.

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Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a journalist and editor for Reviews.org. He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.

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