$20 from every pink GHD goes to breast cancer research

ghd pink collection
// Hi Barbie!
Anula Wiwatowska
Jul 08, 2024
Icon Time To Read1 min read

GHD released five of its core hair stylers in brushed fondant pink, and has pledged to donate proceeds from every sale to support breast cancer research.

The Platinum+, Max Wide, and Gold hair straighteners are all available in the Barbie-core colour, along with the GHD Glide straightening brush and the Helios professional hair dryer. These are all retailing for their usual prices of between $270 for the Glide, and $415 for the Platinum+ hair straightener, but $20 of that will be passed on to support cancer research.

Sales from the limited range will contribute to the National Breast Cancer Foundation, an Australian not-for-profit funding breast cancer research since 1994. In that time NBCF has supported over 600 research projects, and invested over $200 million dollars towards its goal of Zero Deaths from breast cancer.

GHD's products join a range of Pink Products that continuously support the foundation's research. Goodies range from 4WD recovery boards, soccer balls, candles, sheets, and even a perma FLEX auotmatic lubricator (I don't know what that does).

The haircare giant is a Diamond commercial partner with the foundation, and has contributed $4.73 million over the past 20-years. It joins other brands supporting the foundations such as PWC, Rio Tinto, Sally Hansen, and David Jones. 

Anula Wiwatowska
Written by
Anula is the Content and Social Media Editor within the Reviews.org extended universe. Working in the tech space since 2020, she covers phone and internet plans, gadgets, smart devices, and the intersection of technology and culture. Anula was a finalist for Best Feature Writer at the 2022 Consensus Awards, and an eight time finalist across categories at the IT Journalism Awards. Her work contributed to WhistleOut's Best Consumer Coverage win in 2023.

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