Disney has introduced two plan tiers to its streaming service in Australia: Disney Plus Standard and Disney Plus Premium. In effect, it's a price hike masked as a new plan offering. Before today, Disney Plus had a single plan in Australia, it cost $13.99 per month and gave you 4K streaming and up to three users at a time.
From today on, users who sign up for the $13.99 Standard plan will only have access to HD streaming and two devices. To get 4K now, you'll have to pay for Disney Plus Premium, which costs $17.99 per month and gives you access to four simultaneous streams.
Here's how the old plan and the new plans stack up side-by-side:
So the only benefit Disney Plus Premium subscribers get from the 28% price hike is an additional device per account. Those who choose to remain at $13.99 per month lose 4K resolution and one device per account.
You're not experiencing déjà vu, this is the third Disney Plus price hike since the service launched in 2020. Disney Plus started off life at a generous $8.99 per month. Then a year later, Disney jacked up the price to $11.99 per month when it added Star (the Australian home for FX, Fox and Hulu content.) Then in December 2022, the monthly price went up to $13.99 per month.
This latest update might be framed as a plan restructure but it's just another way of jacking up prices. The features that cost you $13.99 per month yesterday will cost you $17.99 per month today. That's a price hike. Right in time for Shogun and the Taylor Swift Eras Tour Movie.
At this stage, Disney Plus has effectively doubled its subscription price in Australia in less than four years.
If you're thinking of shopping around for another streaming service, you can compare the major options in Australia below.
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