Woolworths Mobile debuts new name and discounts

Woolworths Mobile has rebranded to Everyday Mobile (Everyday Mobile by Woolworths, technically), and along with the new name, it has new discounts for Everyday Rewards members.

Everyday Reward members who sign up to one of Everyday Mobile's postpaid SIM-only plans before the end of October get a 10% discount for the life of the plan. Everyday Mobile has three postpaid SIM-only plans:

All plans have 5G connectivity, and are powered by the Telstra network. Speeds are capped to 100Mbps on the 55GB and 95GB plans, and 250Mbps on the 120GB plan.

Plans largely remain unchanged. Everyday Mobile customers can still save 10% on a Woolworths shop once per month (up to a maximum discount of $50), can bank up to 1,000GB of data, and gift and receive data to other customers on Everyday Mobile.

Everyday Mobile also get a discount on gift cards. A 3% discount is available on WISH gift cards, 4% on Woolworths Supermarket gift cards, and 5% on Big W, BWS, and Dan Murphy's gift cards.

You can only purchase five gift cards per transaction with a maximum value of $500, but there aren't any limits as to how many gift cards you can buy per month. If you're happy to put in the extra steps, being an Everyday Mobile customer effectively gets you a perpetual 5% discount at Dan Murphy's.

Everyday Mobile's SIM-only plans are a little more expensive than what other Telstra provider providers offer if you exclude the discount. For example, Belong has a 100GB plan for $45 per month. Signing up to Everyday Rewards is free however, so there's very little reason to not take advantage of the 10% off offer if you're considering an Everyday Mobile plan.

Here's how Everyday Mobile's 95GB plan compares:

In the lead-up to the rebrand, Everyday Mobile stopped offering phones on a plan. It now only offers 5G SIM-only plans, cheaper 4G-only prepaid plans, and long-expiry plans.

The rebrand also makes Everyday Mobile the latest telco to use a very orange colour scheme. Other similarly hued providers include Telstra, Boost Mobile, amaysim, Tangerine, Yomojo, and Internode.