Woolworths Mobile is rebranding to Everyday Mobile later this year

Woolworths Mobile and Everyday Mobile
Pictured: Woolworths Mobile and the new Everyday Mobile SIMs
// The Everyday Mobile rebrand won't impact existing customers in any meaningful way.
Brodie Fogg
Jul 05, 2023
Icon Time To Read1 min read

Published on July 04, 2023

Woolworths Mobile is set to rebrand as Everyday Mobile in August, and in the lead-up, has stopped offering phones on plans.

The rebrand will primarily be a branding exercise for the popular Telstra MVNO, aligning Woolworths' popular Everyday Rewards program with its mobile plan offering. 

Existing customers won't be impacted by the rebrand (at least in the initial rollout.) Plan inclusions, Telstra wholesale coverage and customer support avenues will remain the same for the foreseeable future. 

The 10% monthly shop discount, a popular perk for Woolworths Mobile customers, will also stick around. Everyday Mobile customers will need Everyday Rewards to take advantage of the 10% discount, but you don't need to be an Everyday Rewards user to sign up for Everyday Mobile. 

Coinciding with the announcement, Woolworths Mobile has stopped selling handsets on a plan. This isn't a coincidence, according to Woolworths Mobile, Everyday Mobile won't offer phone plans, just month-to-month SIM plans and prepaid plans. That's only really bad news for Samsung fans, as Woolworths Mobile made a name for itself over the years as the best provider for anyone looking for the latest and greatest Samsung Galaxy, often offering competitive "early bird" deals that included huge discounts and bundled hardware like Galaxy Watch and Galaxy Buds. 

Regarding the move away from postpaid phone plans, a Woolworths Mobile spokesperson had this to say: 

Over the past three years, our growth has been driven by offering simple, no lock-in and flexible great value plans along with money-saving benefits including 10 per cent off a Woolworths shop every month in store.

We know our customers are savvy and understand they can save money on their mobile phone plan by finding a great value pre-paid or SIM-Only plan and finance the cost of the device themselves.”

If you're already a Woolworths Mobile customer, the changes won't impact you. But it's still tough news for anyone who liked to take advantage of the Fresh Food People's Samsung Galaxy deals.

If you are looking to score the latest Samsung Galaxy on a plan, these providers will sort you out.

Brodie Fogg
Written by
Brodie Fogg
Brodie Fogg is the Australian editorial lead at Reviews.org. He has covered consumer tech, telecommunications, video games, streaming and entertainment for over five years at websites like WhistleOut and Finder and can be found sharing streaming recommendations at 7NEWS every month.

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