Apple announces new purple colour for the iPhone 12 and iPhone 12 Mini

Mmm, purple.

With all the rumours swirling around in the leadup to Apple’s April event, not one seemed to indicate any iPhone announcements (except for maybe iOS 14.5). After all, the device is now halfway through its update cycle (to the date, in fact), so when they unveiled a new colour for the iPhone 12 and 12 Mini, we were understandably a little perplexed. Or should I say purplexed? (I’m so sorry).

Terrible pun aside, the new shade appears to be similar to that of the purple iPhone 11, with a chic lavender finish joining the already existing colour lineup of black, white, blue, green and red. The iPhone 12 Pro and Pro Max, on the other hand, come in a more professional-looking graphite, gold, silver or navy blue finish.

Purple iPhone 12

Under the hood, it’s still the same as every other iPhone 12, albeit with one slight difference – it will launch with iOS 14.5. Of course, this isn’t a huge selling point, since the update will roll out to most iPhone users on April 26. Really, the only reason to buy the purple iPhone 12 is if you really, really like purple. It’s available for preorder (at $1,199 for the Mini and $1,349 for the standard iPhone 12) as of 10:00 pm on Friday, April 23 and will ship out from Friday, April 30.

Here’s a glimpse at the current most popular iPhone 12 and 12 Mini plans. Still not sure which model to pick? Scroll down for a full specs breakdown.

iPhone 12 lineup specs breakdown
iPhone 12 MiniiPhone 12iPhone 12 ProiPhone 12 Pro Max
Price$1,199 (64GB)
$1,279 (128GB)
$1,449 (256GB)
$1,349 (64GB)
$1,429 (128GB)
$1,599 (256GB)
$1,699 (128GB)
$1,869 (256GB)
$2,219 (512GB)
$1,849 (128GB)
$2,019 (256GB)
$2,369 (512GB)
Display5.4-inch all-screen OLED Super Retina XDR display6.1-inch all-screen OLED Super Retina XDR display6.1-inch all-screen OLED Super Retina XDR display6.7-inch all-screen OLED Super Retina XDR display
Resolution2340×1080 @ 476 ppi2532×1170 @ 460 ppi2532×1170 @ 460 ppi2778×1284 @ 458 ppi
ProcessorA14 Bionic chip (next-generation Neural Engine)A14 Bionic chip (next-generation Neural Engine)A14 Bionic chip (next-generation Neural Engine)A14 Bionic chip (next-generation Neural Engine)
Storage capacity64GB
128GB
256GB
64GB
128GB
256GB
128GB
256GB
512GB
128GB
256GB
512GB
Rear cameraDual 12MP Ultra Wide and Wide cameras
2x optical zoom (out)
5x digital zoom
Dual 12MP Ultra Wide and Wide cameras
2x optical zoom (out)
5x digital zoom
Pro 12MP Ultra Wide, Wide and Telephoto cameras
2x optical zoom
10x digital zoom
Pro 12MP Ultra Wide, Wide and Telephoto cameras
5x optical zoom
12x digital zoom
Rear videoHDR video with Dolby Vision @ 30fps
4K video @ 60fps
HDR video with Dolby Vision @ 30fps
4K video @ 60fps
HDR video with Dolby Vision @ 60fps
4K video @ 60fps
HDR video with Dolby Vision @ 60fps
4K video @ 60fps
Front camera12MP TrueDepth Camera12MP TrueDepth Camera12MP TrueDepth Camera12MP TrueDepth Camera
Front videoHDR video with Dolby Vision @ 30fps
4K video @ 60fps
HDR video with Dolby Vision @ 30fps
4K video @ 60fps
HDR video with Dolby Vision @ 30fps
4K video @ 60fps
HDR video with Dolby Vision @ 30fps
4K video @ 60fps
Weight133g162g187g226g
Water and dust resistanceRated IP68Rated IP68Rated IP68Rated IP68
BatteryVideo playback: up to 15 hours
Video playback (streamed): up to 10 hours
Audio playback: up to 50 hours
Video playback: up to 17 hours
Video playback (streamed): up to 11 hours
Audio playback: up to 65 hours
Video playback: up to 17 hours
Video playback (streamed): up to 11 hours
Audio playback: up to 65 hours
Video playback: up to 20 hours
Video playback (streamed): up to 12 hours
Audio playback: up to 80 hours
Fast chargeUp to 50% charge in 30 mins (20W adapter or higher)Up to 50% charge in 30 mins (20W adapter or higher)Up to 50% charge in 30 mins (20W adapter or higher)Up to 50% charge in 30 mins (20W adapter or higher)
Operating systemiOS 14iOS 14iOS 14iOS 14
Connectivity5G
WiFi 6
Bluetooth 5.0
5G
WiFi 6
Bluetooth 5.0
5G
WiFi 6
Bluetooth 5.0
5G
WiFi 6
Bluetooth 5.0