2 min readHubbl’s immense post-launch marketing means most people have heard about the Hubbl Puck streaming box, but the television version Hubbl Glass, has stayed relatively incognito. Now, it is being swept under the rug.
For those unfamiliar, the Hubbl Glass is a smart TV built to house and champion the Hubbl streaming platform. Ultimately it is a content-first television which comes in a bunch of different colours, two sizes, and has an integrated soundbar. Although it may be a unique proposition here in Australia, the Glass was originally created in the UK and goes by the name Sky Glass. Over there you can buy the TV on a subscription plan over the course of four years, but here it will set you back between $1200-$1500 depending on the size. Reviews have been mixed, yet it is an interesting product, but not one the Foxtel Group or DAZN has put much emphasis behind.
Across the official Hubbl website you’ll find plenty of information on the Puck, including three ‘Buy Now’ buttons leading to a transaction page. What you won’t find is any mention of the Hubbl Glass. Nothing in the top navigation bar, nothing in the bottom site index. Not even a written mention within the copy. The only place on the official website that even mentions the Hubbl Glass is in the Store Finder tool, which will let you find a Harvey Norman near you if you want to shop brick and mortar.
It hasn’t been scrubbed from the site entirely. A Hubbl Glass page still exists but there is no way to internally navigate to it. You can Google it and find it that way, but that requires prior knowledge of its existence. Not exactly the move if you’re looking to shift some televisions.
It is an interesting shift considering how aggressive Hubbl was at the beginning. Sure Hamish and Andy didn't dress up as a Hubbl Glass, but the provider shipped out plenty of televisions to reviewers and technology influencers. It isn't H&A money, but it would have set them back tens of thousands of dollars to get the initial word out, and to flood search results with opinions.
We reached out to the Hubbl team for comment, but they did not respond to our questions about the Glass. What we do know however, is that Hubbl is in maintenance mode. Reviews Australia understands that since the initial launch and marketing investment the team is looking for the best way to keep Hubbl trucking along as a more mature product. Whether this future involves the Glass is unclear.
