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Ads are coming for Binge Basic subscribers in March

Brace yourself, ads are coming

Ads on Binge
Brodie Fogg
Feb 17, 2023
Icon Time To Read1 min read

Foxtel has announced that Binge Basic subscribers will start seeing advertisements from the 30th of March 2023.

The announcement comes after streaming giant Netflix kicked off the trend in late 2022 with a cheaper, bespoke ad-supported plan. Binge Basic subscribers won’t have the same luxury of saving a few bucks for the sake of ads, however. Instead, every Basic subscriber will be upgraded from SD to HD 1080p even though Foxtel still refuses to offer 4K streaming on Binge.

It’s kind of like upgrading from economy to premium economy except the airline doesn’t offer business class.

The Binge Basic plan currently costs $10 per month and offers one simultaneous stream in Standard Definition.

Deals
Stream for free tonight with these trials

Looking for something new to stream tonight? These services offer free trials so you won’t pay a cent unless you decide to keep subscribed once your trial’s up.

How will ads work on Binge?

Ads will automatically roll out to accounts on Binge Basic on the 30th of March; Binge Standard and Binge Premium subscribers won’t be impacted.

Foxtel claims that ads will be limited to one-per-hour “at launch” and only served to Binge Basic subscribers watching TV series. Given episodes of premium drama typically run between 40 and 60 minutes, Binge ads shouldn't cause too many interruptions.

If you’d prefer to avoid ads altogether on Binge, you’ll have two options after the 30th of March: cancel your Binge subscription or upgrade to Standard or Premium. Binge Standard offers two simultaneous HD streams and costs $18 per month after a price hike in 2022. Binge Premium offers four simultaneous HD streams and costs $22 per month.

Binge is the first Australian streaming service to follow Netflix’s lead by introducing ads. Here’s hoping more Australian services don’t join Netflix in its global crackdown on password-sharing too.

Thinking of breaking up with Binge? Take a look at the streaming service alternatives available in Australia. 

Service
Details
Monthly price
More info
Binge LogoBinge Standard plan
4K streaming
2 streams
Deal: 7-day free trial
$18/mth
Apple TV+Apple TV+ plan
4K streaming
6 streams (Family Sharing)
Deal: 7-day free trial
$12.99/mth
Disney PlusDisney+ Standard plan
HD streaming
2 streams
Deal: $139.99 for 12mths
$13.99/mth
Disney PlusDisney+ Premium plan
4K streaming
4 streams
Deal: $179.99 for 12mths
$17.99/mth
NetflixNetflix Standard + Ads
HD streaming
2 streams
$7.99/mth
StanStan Basic plan
SD streaming
1 stream
$12/mth
Kayo SportsKayo One Plan
HD streaming
1 stream
Deal: 7-day free trial
$25/mth
Foxtel Now | 2022 logo | Reviews.org AustraliaFoxtel Now Essentials
HD streaming
2 streams
Access to over 30 channels
Deal: 10-day free trial
$25/mth
ShudderShudder plan
HD streaming
1 stream
Deal: 7-day free trial
$6.99/mth
Hayu | Provider logoHayu Plan
HD streaming
1 stream
Deal: 7-day free trial
$6.99/mth
Paramount+Paramount+ plan
HD streaming
2 streams
Deal: 7-day free trial
$9.99/mth
Brodie Fogg
Written by
Brodie Fogg
Brodie Fogg is the Australian editorial lead at Reviews.org. He has covered consumer tech, telecommunications, video games, streaming and entertainment for over five years at websites like WhistleOut and Finder and can be found sharing streaming recommendations at 7NEWS every month.

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