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Motorola’s boldest mid-ranger is getting a colourful upgrade

Motorola say hello to Viva Magenta.

Fergus Halliday
Dec 09, 2022
Icon Time To Read1 min read

Motorola is looking to lean on its partnership with Pantone by bringing out a special edition of the Edge 30 Fusion.

Timed and themed around the arrival of Pantone's latest "Colour of the Year", the most eye-catching detail of this limited variant is that it comes coated in a new Viva Magenta colour.

As with the original Edge 30 Fusion, this newly-minted "special edition" will come powered by a Snapdragon 888+ processor and armed with a sleek 6.55-inch pOLED display.

Assuming that the hardware here is on par with the current model, the crimson-coloured mid-ranger will come kitted out with 8GB of RAM,  128GB of onboard storage and a rear camera that pairs up a 50MP main sensor with a 13MP ultrawide one.

In contrast, the exterior of the new Motorola Edge 30 Fusion will ditch the felt-like material found on its predecessor for a more distinct and defined vegan leather substitute.

The 'Viva Magenta' variant of the Motorola Edge 30 Fusion will also include a set of Moto Buds 600 ANC in the box. These true wireless earbuds promise to look as well as sound good, with a colour palette designed to complement the new Edge 30 Fusion plus hybrid Active Noise Cancellation and up to 28 hours of battery life.

Executive director of customer experience and design Ruben Castano noted that the new model puts Motorola at the front of the pack when it comes to empowering consumers.

“This colour truly reflects the cultural moment we are in, and we look forward to bringing this powerful shade to Motorola Edge 30 Fusion devices around the world," he said.
Motorola Edge 30 Fusion Viva Magenta

How much will the new Motorola Edge 30 Fusion cost in Australia?

In Australia, the new "special edition" of the Motorola Edge 30 Fusion is expected to retail for roughly the same price as the current. However, exact local availability is to be announced.

Fergus Halliday
Written by
Fergus Halliday
Fergus Halliday is a journalist and editor for He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.