Honor will start selling officially Android smartphones in Australia from next month.
Originally launched as a sub-brand by Huawei, Honor was later spun off into its own thing in 2020. Since then, the manufacturer has shipped dozens of new devices but mainly kept its focus on overseas markets like Europe and Asia.
Until now, the only way for Aussies to get their hands on hardware like the new Honor Magic V5 was to import one through a grey market reseller. That'll no longer be the case as of 4 December 2025.
From that date onward, the brand's latest lot of smartphones, smartwatches and tablets will be available to buy in Australia via both the Honor Australia website and retail partners like Harvey-Norman.
The headliner for Honor's arrival in Australia is the aforementioned Honor Magic V5.
Pitched as an ultra-slim rival to the similarly ultra-premium Samsung Galaxy Z Fold 7, the Magic V5 features a thinner 4.1mm design and a larger 5820mAh battery. Both the 6.43-inch cover display and the 7.95-inch inner display are AMOLED and clocked at 120Hz.
Meanwhile, under the hood, the foldable is kitted out with 16GB of RAM, 512GB of storage, and a Snapdragon 8 Elite processor. Then, on the back, Honor's futuristic foldable comes armed with a 50MP primary lens, 50MP ultrawide lens, and 64MP telephoto lens.
In Australia, the Honor Magic V5 will be available in a single storage variant that starts at $2599. That might be $500 cheaper than what Samsung is asking for the equivalent storage variant of its flagship foldable, but it's still a fairly steep price that more mainstream consumers may balk at.
For them, the Honor 400 Pro 5G might be the better buy. This device features more familiar flagship smartphone looks, with a 6.7-inch AMOLED display clocked at 120Hz on the outside and a Snapdragon 8 Gen 3 processor, 12 GB of RAM and 512GB of on-board storage on the inside.
Other premium perks include IP69 rater-resistance, a 5300mAh battery, and a dual-lens selfie camera. Last but not least, there's a triple-lens rear camera setup comprised of a 200MP primary lens, a 12MP ultrawide lens, and 50MP telephoto lens.
In Australia, the Honor 400 Pro 5G will be available in a single storage variant that starts at $999.
There will also be a bundle available for early adopters that includes both Honor's Watch 4 smartwatch (priced at $249) and the Honor Earbuds Clip headphones (priced at $199). Alongside the above accessories, Honor's Australian launch lineup also includes the new Honor Pad 10, which is priced at $599.
Those who opt for the ultra-premium Honor Magic V5 during the launch period instead will get the Honor Pad 10 and Honor Watch 4 at no additional cost. Of course, there's always going to be some anxiety when it comes to buying a big ticket tech item like a foldable smartphone from a brand that, until now, hasn't really tried to sell itself to Australian consumers.
It doesn't help that Honor itself hasn't yet clarified the post-launch support for either the Honor Magic V5 or the Honor 400 Pro 5G. In Europe, these devices are launching with seven and six years of software and security updates respectively. However, it's not yet clear if Australian consumers looking to take a chance on the brand should expect the same treatment.
To help alleviate any concerns about buying a brand that isn't as well known in Australia as something like Apple or Samsung, Honor's sales director for Australia Matt Segafredo said that the company are investing in a comprehensive after‑sales support network for Australian consumers.
“We’re entering the Australian market with a strategic, long-term commitment to build a brand that’s here to stay, contribute to the local tech landscape, and support customers for years to come," he said.
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