Amazon Prime is adding ads and ditching Dolby

While Amazon has yet to roll out ads for its streaming service in Australia, it looks like paying to get rid of them won't just give you a better viewing experience but also one with better picture quality.

As originally reported by 4KFilme, the baseline Amazon Prime with Ads tier now no longer includes Dolby Vision HDR or Dolby Atmos surround sound on select content.

If you still want access, you'll have to shell out an extra $2.99 per month on top of the price of Prime itself. At least, that's the price in the United States. The cost of canning the in-app ads in Australia is yet to be announced.

Reviews.org has reached out to Amazon Prime Australia to confirm whether the change will also apply once ads roll out in the region.

While the move is in of itself frustrating, it's even more infuriating that Amazon more-or-less buried this detail until now. Take a look at the company's official announcement of ads in Prime Video, you won't find any mention of it.

Back in September 2023, Amazon defended its decision to introduce ads to its streaming service. Specifically, the company cited a need to increase its investment in content for Prime Video going forward.

Ultimately, Amazon is only one of many streaming service moving to embrace ads as a source of additional revenue in recent years. Netflix and Disney Plus both moved to introduce cheaper ad-supporter tiers of their respective services in recent years.

If that trend has you looking to change up your subscriptions, check out the table below for a round-up of your options when it comes to Australian streaming services.