Optus launches SubHub, a new centre for all your subscriptions

Optus has today announced the launch of its subscription service management platform, SubHub. The idea is that, instead of having to cancel or sign up to new subscription services individually, users will be able to manage their subscriptions from one central location. The service is available at no extra cost (aside from the individual service subscriptions, of course) to any Optus customer with an active postpaid mobile, mobile broadband or home internet plan.

"With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks," Optus TV, Content and Product Development VP, Clive Dickens said.

Currently, Optus SubHub includes Optus Sport and OS Fitness for free, with subscribers able to link their Amazon Prime (including Prime Video, Music and Gaming), Kindle Unlimited, Calm and Inkl subscriptions to the hub. The SubHub website claims Netflix, Paramount Plus, Fetch TV, BritBox, Fiit, iQiy and iwonder are all coming soon.

To entice users, Optus is offering incremental discounts for each subscription added to SubHub. Since you already get a free Optus Sport subscription, simply adding another subscription (like Amazon Prime) will save you 5% off the total cost of all subscriptions. Add another (or several others), and you'll save 10% on the total of your monthly subscription price.

Optus is also throwing in 12 free months of Amazon Prime, three free months of Kindle Unlimited, three months of Calm, and one month of inkl news if you don't already have a membership with each respective service.

It's an interesting move from Optus, but only time will tell if competing sports streaming services Kayo and Stan Sport and Telstra-affiliated services like Binge and Foxtel Now will jump onboard. Right now, that doesn't seem highly likely. Still, if you're keen to give it a go, you'll need to be an Optus customer. Thinking of switching? Here are their most popular postpaid mobile and NBN plans right now.