Advocates warn of growing gap in telco trust

Consumer guide on the best fixed wireless internet providers
Pictured: Man staring at laptop on desk
// Do you trust your telco?
Fergus Halliday
Sep 26, 2025
Icon Time To Read1 min read

New data released by advocacy group Australian Communication Consumer Action Network (ACCAN) has highlighted growing distrust between Australia's telcos and their customers.

Based on research attributed to ACCAN's Consumer Sentiment Tracker, the group found that 43% of consumers do not trust their mobile or home internet provider to act in their best interest. Another 47% do not trust their provider to recommend the best plan to suit their needs. Finally, 48% do not trust their provider to work to keep costs low.

ACCAN CEO Carol Bennett put it bluntly, saying that these figures will hardly be a surprise to "the many Australians who have experienced pushy sales tactics, bill shock, or services that don’t deliver what was promised".

"This is not how trust is built," she said.

ACCAN's latest research also found that 21% of consumers felt pressured to purchase a more expensive contract than they wanted and 42% experienced unexpected changes to their contract. In addition, 30% said that the coverage they received was different to what they were promised by their provider.

Off the back of these findings, Bennett called for an end of the era of industry self-regulation and a reform of the Telecommunications Act 1997.

“The data demonstrates that customers are feeling pressure to purchase pricey and unnecessary products, which is no surprise given that sales practices are self-regulated under the industry code," she said.

“Fundamentally, the Telecommunications Act must be brought out of 1997 and reformed to put the interests of telco customers before the profits of the telco industry."

Bennett said that the current act promotes an approach that has failed consumers time and time again. Pointing to Optus' recent $100 million fine over "improper" conduct, she warned that harmful practices are still ongoing.

"This will not change until sales practices are properly regulated," she said.

Fergus Halliday
Written by
Fergus Halliday is a journalist and editor for Reviews.org. He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school and began his full-time career as the Editor of PC World Australia. Fergus has made the MCV 30 Under 30 list, been a finalist for seven categories at the IT Journalism Awards and won Most Controversial Writer at the 2022 Consensus Awards. He has been published in Gizmodo, Kotaku, GamesHub, Press Start, Screen Rant, Superjump, Nestegg and more.

Related Articles