Dyson starts global restructure by cutting 1,000 jobs

sir james dyson on stage announcing dyson airtstrait
// The UK team will fall by over 30%
Anula Wiwatowska
Jul 10, 2024
Icon Time To Read1 min read

Dyson overnight announced a global restructure which includes cutting around 1,000 jobs from the UK workforce.

First reported by the Financial Times, staff were made aware of the job cuts on Tuesday morning which will see the current 3,500 British workforce drop by over a third. The move was cited as a cost-cutting measure by the company which reached £7.1 billion in revenue in 2023.

In an email to Dyson staff on July 9th, CEO Hanno Kirner said,

"We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future. As such, we are proposing changes to our organisation, which may result in redundancies."

“Decisions which impact close and talented colleagues are always incredibly painful. Those whose roles are at risk of redundancy as a result of the proposals will be supported through the process.”

Dyson employs over 15,000 employees across the Phillipines, Singapore, the UK, and New York, including approximately 420 here in Australia. How this cost-saving restructure will affect international teams is yet to be seen, but Dyson reiterated to Reviews.org Australia that yesterday's announcement only concerns the UK where "specific changes" to the organisation have been proposed.

This article was updated with comment from the Australian Dyson team after initial publication.

Anula Wiwatowska
Written by
Anula is the Home and Lifestyle Tech Editor within the Reviews.org extended universe. Working in the tech space since 2020, she covers phone and internet plans, gadgets, smart devices, and the intersection of technology and culture. Anula was a finalist for Best Feature Writer at the 2022 Consensus Awards, and an eight time finalist across categories at the IT Journalism Awards. Her work contributed to WhistleOut's Best Consumer Coverage win in 2023.

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