Best iPhone deals in Australia (September 2025)

You don't necessarily have to pay full price for your next iPhone, even if it's one of the latest and greatest models. We've put together a one-stop-shop for iPhone deals in Australia, both for outright purchase and iPhone plans.

It's worth noting the market is likely to be pretty volatile for the next month or so, given the recent announcement of the iPhone 17. Some retailers might tussle for your dollars straight away with attractive deals on the new stock, but they could also decide the high demand outweighs the need for offering discounts.

The same goes for iPhone plans from telcos. A lot of older models are already tough to find paired with a plan – but you can expect some those that are still available to drop in price and perhaps be sold off for a bargain.

Timing aside, if you're looking to purchase your iPhone outright, that's a great idea to save money. Not only can you save on the immediate cost, you can also sign up to a SIM-only plan from a smaller provider – which can be much cheaper in the long run than something from Optus, Vodafone or Telstra.

Let's take a look at our picks for the best iPhone deals out there right now from retailers. To hang a lantern on the current situation, every single one of our picks right now is from Kogan. While there are usually plenty of special deals to choose from online, the recent iPhone 17 announcement means the market's current status is far from quo. But you can expect things to stabilise in the coming weeks or months.

You're unlikely to find earth-shattering discounts (if any) for the iPhone 17 lineup right now. In fact, it might take a few months for the demand to die down enough that buyers need the added allure of special discounts for any retailers start to offer them.

For now, here's a quick look at official iPhone 17 pricing from Apple:

The iPhone 16 and 16 Plus have dropped in official RRP since the newer models launched in September, while the 16 Pro and Pro Max have been discontinued – though you can still buy them if you hunt around.

The iPhone 16 and 16 Plus are basically the same phone, but with different screen sizes. If you prefer something you can fit easily in a pocket and use one-handed, the 6.1-inch display of the iPhone 16 is worth considering. But if you need a little more real-estate, the 6.7-inch screen on the Plus should suffice.

While both phones are outclassed by their Pro siblings, that doesn't mean the 16 and 16 Plus don't have a lot to offer. Both are solid handsets that provide smooth performance, have good battery life, and their cameras were among the best in the market when this series launched in 2024.

As for what deals you can get right now, the best we found is from JB Hi-Fi. Grab the discontinued 256GB version of the standard iPhone 16 for $1,299, which is only $50 more than the new RRP of the 128GB model. Sadly, none of the retailers on our list has any great discounts right now for the iPhone 16 Plus, but if you're super keen on some kind of deal, then you can pick a 128GB version up from Big W for $10 under RRP (as long as you want it in teal).

The iPhone 16 Pro and Pro Max were top-tier handsets when they came out in 2024, and are still way up there today. Both phones have absolutely fantastic cameras with a range of optical zoom options, ultra-smooth ProMotion displays, solid battery life, and great all-round performance. Your only real choice to make is if you want the larger or smaller screen.

Apple has discontinued both phones, meaning there are a few clearance sales on right now. And while there's no longer an official RRP to compare prices against, Apple itself is selling old models off via its Amazon store page and claiming percentage discounts. So we've used this as a basis for calculating Apple's internal full-price for each phone and have compared the best iPhone deals against it for the 16 Pro and Pro Max.

The iPhone 16e is the affordable one of the bunch. It has the same 6.1-inch display as the standard iPhone 16 (albeit with a lower peak brightness), as well as the same A18 chip and 48MP main camera. All this, and it actually boasts superior battery life – up to 26 hours of video playback vs. the 22 of the standard version.

However, it lacks the 12MP Ultra Wide lens of the standard model, the relatively swanky Dynamic Island feature (in other words, it has a notch at the top of the display), has slower wireless charging, and only comes in black or white.

If you want to grab an iPhone with a mobile plan, Optus, Telstra and Vodafone are your three options. These plans come with 12, 36 and 34-month commitments – the longer the timeframe, the less you pay for the phone each month. For this reason, most people opt for 36 months, so that's what we'll cover here.

Below is a quick list of the cheapest plans right now for the iPhone 17. If you'd like a more comprehensive look that covers other models like the full iPhone 16 and 15 range, check out our guide to the best iPhone plans.

These are the cheapest iPhone 17 plans in our database right now for the base with 128GB storage.

Below, you'll find the cheapest iPhone Air plans in our database right now for the base with 128GB storage model. The Air is new to the iPhone lineup, replacing the Plus of previous years.

While not necessarily as popular as its bigger sibling, the iPhone 17 Pro packs the same punch in a smaller package. If you cart your phone around in a pocket, it's worth considering if this smaller variant will be more comfortable than the Max alternative. These are the cheapest iPhone 17 Pro plans in our database for the 128GB storage option:

If you like a big screen and want the best Apple has to offer, the iPhone 17 Pro Max is the phone to pick. But its status comes with the price tag to boot – especially given the smallest storage option is 256GB. To help ease the hit to your savings, here's a look at the cheapest iPhone 17 Pro Max plans in our database right now:

Here's a quick reminder what the the entry-level pricing for each member of the iPhone family now looks like:

Apple discontinues older models immediately upon announcing the latest batch. For example, the iPhone 16 Pro and Pro Max were discontinued the day of the iPhone 17 announcement – and the 17 series wasn't even available for pre-order for another week. The iPhone 16 and 16 should still be available until the following series is announced, but with fewer storage options.

As you might imagine, it can get harder to find older models the longer since their release, especially for the Pro and Pro Max versions.

We'd advise anyone looking for an iPhone older than the list above consider going for a refurbished model. Not only are they easier to find, they're quite a bit cheaper and are a safe bet when you order them from a well-known vendor.

When making our picks for the best iPhone deals each month, we have a few rules. For iPhone plans its simple: which of the plans from Optus, Vodafone, and Telstra currently offer the best value for a given model? We always pick a 36-month plan with the lowest-storage option because these have the cheapest monthly repayments (and 36-month plans are far more popular with our readers than 24 or 12).

For outright purchases, the rules are as follows.

To help ensure any deals we pick are trustworthy, we only choose deals from within our list of the bigger phone retailers in Australia:

• Amazon
• Apple's website
• Apple's Amazon store
• Big W
• Bing Lee
• JB Hi-Fi
• Kogan
• Office Works
• The Good Guys

Many online retailers sell imported iPhones on the cheap, which can look like a great deal. But imported phones aren't necessarily designed for the Australian telco market, and so can have gaps in network frequency support or different features. While network support isn't so big a deal when it comes to iPhones (they tend to be pretty unified in terms of coverage support), you might get caught out on the features side of things. For example, the US version of the iPhone 16 is eSIM-only, meaning there are multiple telcos in Australia you wouldn't be able to sign up to.

For websites such as Kogan and Amazon, which sell both local and imported models, we only consider deals for the local options.

Refurbished iPhones are a great option for saving money, especially when sold through a trusted vendor. But that's not what this guide is about. Here, we highlight iPhone deals for new models, both for outright purchase and on plans.

If you're happy to go the second hand (and professionally touched up) route, check out our guide to refurbished iPhone deals.

If you've got the cash to splash, then the best iPhone is either going to be the iPhone 17 Pro or iPhone 17 Pro Max. Deciding between these two really comes down to how comfortable you are with a larger or smaller screen and size and the fact that the 17 Pro Max has a 2TB storage option, where the Pro tops out at 1TB (which is still huge for a phone).

For most consumers though, the best iPhone is one that meets your needs and sits comfortably within your budget. The iPhone 17 and 16e have 6.1-inch displays, which is fairly compact by today's standards. These phones are currently the more affordable options, with the 16e being the cheapest of the lot. The new iPhone Air has a 6.5-inch display, thought its main drawcard is its super-sleek 5.6mm profile. It's not nearly as cheap, sitting between the iPhone 17 and iPhone 17 Pro in terms of price.

But you can always go for an older model iPhone. Just because a phone is a couple years old doesn't mean its camera isn't capable of providing great pictures. The main thing to remember here is the update lifetime. Since the iPhone 15 in 2023, Apple supports its handsets for a minimum of five years after they launch (though the actual lifetime isn't set it stone), after which the updates stop and your phone becomes a bigger security risk as time goes on. So make sure you look up the release date of any older iPhone you're considering and count ahead five years from there to see when you'll need to upgrade again.

New iPhones tend to be announced in September each year, hitting shelves a couple of weeks later. Avoid buying one in the lead-up if you can. You might also see a lack of deals around this. In short, August and early September are pretty much the worst times to buy a new iPhone.

As for when is a good time, iPhone deals are usually a dime a dozen (once again, except for around August and September). Even so, it can pay to wait for the right seasonal discount such as Christmas, EOFY sales, Boxing Day sales, etc. Here's a quick shortlist of times and events that can be better than usual when it comes to cheap iPhone online deals and cheap mobile plans for Apple's iconic smartphone line:

• Back to School sales (January)
• EOFY sales (June/July)
• Pre-Christmas sales (Early December)
• End of year and boxing day sales (Late December)
• Prime Day (typically July)
• Black Friday (November)