Many Americans changed their cell phone habits in 2023. We don’t really know why, but it seems to generally be for the better.
- In 2023, Americans check their phones an average of 144 times a day, a 58% decrease since our last cell phone usage survey published in January 2022.
- Americans are driving safer — 27.1% say they use or look at their phone while driving, a 14.1% decrease since last year.
But we still have a way to go: screen time is up and 60% of Americans sleep with their phones at night. While TikTok’s low dopamine morning trend seemed to be catching on, with people focusing on morning walks and time away from their devices, most Americans aren’t following the trend and are checking their phones first thing in the morning.
- 6% of Americans check their phone within the first 10 minutes of waking up, an increase of 10.6% since last year.
- Although Americans check their phones less often, their screen time has increased by 30% since last year.
- On average, Americans have a screen time of 4 hours and 25 minutes each day on their mobile devices, compared to 2 hours and 54 minutes in 2022.
Americans are more protective of their devices compared to last year. While there is a decline in the number of people who would endanger themselves to protect their phones, most Americans would make sure they had their phone with them before evacuating for a disaster.
- In the event of a house fire (or other major disasters), 82% would be sure to take their phone with them before evacuating.
- An increase of 26% since last year.
Protecting phones may also have something to do with the higher cost of smartphones. As prices rise, fewer Americans are upgrading their phones each more and more Americans are being cost-savvy about their mobile purchases.
- Americans are being more cost savvy in 2023. Only 17% would go into debt to purchase a cell phone, which is an 4% decrease from 2022.