What Data Does Apple Collect?

Chyelle Dvorak
Feb 24, 2022
Icon Time To Read2 min read

The new Apple Watch Series 7 is now on the market ready for purchase. Like every other big tech company (Google, Samsung, and LG), it feels like Apple comes out with one brand-new gizmo and another great gadget every other month. Really, it’s hard to keep up.

But what’s even harder to keep track of is your data. How much personal information does Apple store about you, and what does the company do with it? How can you delete your information from Apple and keep it private?

We’ll share how you can protect your data no matter how many iPad minis, Apple Watches, and iPad Airs you have, or how much Apple News+ you read.

reviews.org next zip logo
Find secure internet providers near you.

What information does Apple collect?

Unfortunately, Apple (like Google and Facebook) collects a ton of data—more than you probably realize. Despite Apple’s claims in the past about protecting user’s privacy, this tech giant partners with other large tech companies that collect user data (like Google).

You really can’t escape the fact that Apple is collecting your information: from what you purchase on your Apple Card, to information on your Apple ID, to everything you enter on your devices, including the new Apple Watch Series 7.

Why does Apple collect my information?

Like any other tech giant, there are multiple reasons Apple collects user information. First, the company uses targeted advertisements—meaning it collects information from what you search and buy so they can create ads for items you might be interested in.

Apple also collects data so it can continue predicting things you’ll like and the stuff you’ll buy, just like other large tech companies do. But Apple claims it protects the privacy of users more than other companies.1

However, even though Apple claims to keep user data private, it’s still collecting and using tons of data on you. This includes songs and programs you download, what you listen to, and websites you visit.2

With all your internet data being stored online, now it’s super imperative to protect your information.

How do I delete my data from Apple?

Deleting your data from Apple really depends on which device you have. We’ll use the Apple Watch Series 6 as an example (deleting data on any other Apple devices is similar to these steps).

  1. Go to the Settings app. 
  2. Select General. 
  3. Click Reset 
  4. Select Erase All Content and Settings. 
  5. Enter your passcode. 

You can also erase your history on your Apple Watch by using your iPhone. Go to settings on your iPhone and follow the same steps as above.

What happens when I erase all data from my Apple device?

The problem with erasing your data from an Apple device (like your Apple Watch) is that it completely erases all the information you entered. So your contacts, your music, your cards for Apple Pay, your photos, and any apps you downloaded will all be gone.

This might be great if you’re going to sell your Apple Watch. But if you’re just looking for more privacy, then deleting all your info on an Apple device almost defeats the purpose of having one.

How do I keep my information private on an Apple device?

There’s actually a number of ways you can keep your data private online. Instead of deleting everything from your Apple ID, you might want to consider using a virtual private network (VPN). The VPN will help keep your data private by encrypting your information, making it much harder to collect, track, or hack into.

While you can’t download a VPN on your Apple Watch directly, you can use one through your phone (and connect it to your watch). As long as your Apple Watch is connected to your phone, you’ll be protected by your VPN. Below is a chart of the top three VPNs in 2020 that will also work on your Apple Watch.

Best VPN services price comparison
VPN provider
Number of VPN servers
Most powerful feature




Free malware protection software

Hotspot Shield



Free password manager




Best interface that’s clear and easy to use


1.  Ian Bogost, The Atlantic, “Apple’s Empty Grandstanding About Privacy.” January 31, 2019. Accessed November 19, 2020. 2.  Jefferson Graham, USA Today, “Apple Took 8 Days to Give Me the Data It Had Collected on Me. It Was Eye Opening.” May 4, 2018. Accessed November 19, 2020.

Chyelle Dvorak
Written by
Chyelle works as a freelance writer for The Daily Beast and edited articles for Forbes, Inc.com, Fox News and other review sites. Chyelle tests, writes, and researches products and services related to internet consumption. She found her passion for public speaking and writing in her childhood when she won the Voice of Democracy speech and essay competition. Chyelle has a degree in International Relations from Crown College, Minnesota. Outside of work, Chyelle loves to spend time reading, kayaking, and running.

Related Articles

male and female sitting on a gray couch while one watches tv and one uses a laptop
Best Cable TV and Internet Bundles
We picked the top cable TV and internet providers with the best bundles based on...
A young couple sitting on the couch in living room watching TV
Comcast Xfinity TV Service Review
Comcast XFINITY's better-than-average features and On Demand selection can’t make up for a weak DVR...
Man watching cable TV while eating popcorn and drinking a beer on the living room couch
Optimum TV Review
Cablevision's Optimum TV offers no-contract service and a Multi-Room DVR that's capable of recording up...
happy black woman sitting at desk while talking on the phone and using a laptop
Best Internet and Phone Bundles
Looking for the best phone and internet bundles by zip code? We got you. Compare...