Will Google Take Over Streaming in 2021?
Google TV is now going to be available on some very popular TV brands in 2021. Now, we’re covering CES all digitally this year, just like everyone else; and at CES, we always look forward to TV news.
There’s always fun, new TV technology announced at CES.
But I was actually more interested in these announcements.
Google TV is being integrated by both Sony and TCL. They’ve announced that some of their 2021 models will have it built right in.
So the way that you see Roku built into some TCL TVs or Android TV built into others, that is what is going to happen with Google TV now, and we’ll talk about that platform a little bit more in just a moment.
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Google TV integration
Now, Sony already has a page up with two Bravia models in 2021 that will have it. The 4K OLED and the 8K full-array LED panels that will have Google TV integrated.
Now, TCL has been a little more vague about which models will feature it. They’ve only said that it will be later in 2021.
So we don’t know the prices or the release dates yet, but it’s safe to say that TCL will likely be the more budget-friendly option, and Sony will cater to the higher-end crowd. I mean, probably.
What is Google TV?
So what is Google TV?
Well, if you’re not familiar, it’s a new platform that debuted last year on the newest Chromecast device. It’s built on top of Android TV, although it looks nothing like it, and it’s built around integrating content from all of your streaming services into one menu and providing great personalized recommendations from your watch history and ratings.
Google TV is actually my favorite platform now, besides Roku.
Both are generally neutral about which services you use to stream. The exception there is if you need to rent something, Google TV does nudge you toward Google, but that’s probably okay.
It’s not obtrusive at all, which is nice. But what I’ve always loved about Roku is that it’s a simple platform that puts the streaming services right up front so you can easily navigate between them.
Now we have Google TV, which also seeks to keep things simple, but it puts the content itself front and center instead of the services that you’re using to stream it. So, which one is for you is obviously a matter of personal preference.
But from where I’m sitting, I think this is great news. I love the Google TV interface so far. It’s not without its fault. With this much of a public push from Google to make Google TV a thing, my hope is that this will be an indication that they’ll keep improving it.
Maybe they’ll actually get that keep watching section in the menu to work consistently. A guy can dream.
Google TV wrap up
Anyway, my hope is that this will provide one more great TV option and maybe a very, very popular one. As it gets in front of more people, I expect Google TV to really take off. I think people are going to really like it as they get to know it.
Do you think Google TV is going to make it into the big leagues with Roku and Fire TV by integrating with TVs in this way? I think it’s looking pretty rosy for them in 2021 if they can pull this off and they do it well.
So have you tried the new Google TV platform yet? Do you plan to? Would you buy a TV with this platform integrated even if you haven’t had the chance to give it a whirl yet?
Let me know in the comments below.
Don’t forget to like and subscribe, everybody; and check out my full review of the new Chromecast with Google TV on our channel. Thanks for watching, and I will see you next time.