NFL Fan Loyalty: Which Fans Sold Out for $4,000?

How much would your fan base sell out for?
Can NFL fan loyalty be bought

The best time of the year is right now, and nobody in their right mind could disagree with that.

With the Super Bowl just around the corner, we decided to test how loyal fans are to their NFL team, discover the top favorite NFL teams, the team everyone hates, and how much they knew about Super Bowl LIV.

The most interesting data we found from NFL fans is how much they would need to get paid to “sell out” and support their rival team. Let’s just say that most teams’ fan bases would basically need to be given a decent-sized house to support their rival. But there are a few who would sell out for less than a Tesla. Is it your fan club?

Which NFL team has the most fans?

If we asked you which team has the biggest fan base, who comes to mind?

For us, it was the New England Patriots (because you know how many bandwagoners they miraculously have after they win another Super Bowl). But we all know we celebrated way too hard when the Patriots were eliminated from the playoffs by the Tennessee Titans this year.

But, I digress. The Patriots actually came in second after the Dallas Cowboys. I mean, by week 3, you couldn’t stop hearing the Cowboys fans rave on about being 3-0⁠—after they beat the three worst teams in the league. (Insert Kermit the Frog drinking tea meme.)

NFL most popular teams

Then the third biggest fan base is in Chicago cheering on da bears. It looks like the Jaguars, the Bengals, and the Chargers need to go on a little fan recruiting mission.

How much money would your fan base accept to support their rival?

Take a moment to consider how big of a fan you are of your NFL team. Yes, the team that has been part of your family’s culture for three generations. Or the team you decided to call “yours” because you liked the colors.

Alright, here’s the question. If someone were to make you a serious cash offer to permanently switch your team loyalty to your rival NFL team. . .how much would they need to pay you?

The Chargers have the most loyal fan base, while Tennessee Titans fans would switch teams for as little as a single ticket to the Super Bowl.

The price tag of fan loyalty

How much money would the Kansas City Chiefs and the San Francisco 49ers fan base accept to support their rival?

After 50 years, the Chiefs are finally making an appearance at the Super Bowl again. And after going 15-3 for the season, the 49ers successfully made their way to the big game.

But how much would these two teams’ fan bases sell out for?

The “Chiefs Kingdom” and “The Faithful” have pretty loyal fans and would need to be given close to $400,000. So in other words, they would need to get paid a two-year salary of an NFL referee upfront.

Kansas City Chiefs vs. San Francisco 49ers sellout comparison
TeamFan Sellout PricePopularity Ranking
Kansas City Chiefs$386,500#19
San Francisco 49ers$392,667#13

Another fun fact: 0% of 49ers fans said their rival team is the Chiefs and 0% of Chiefs fans said their rival team is the Chiefs. Welp, that could change this year. . .

Which NFL team is the most hated?

The most popular team is the most hated team. The Boys are the most common rival nationwide, with the Patriots and Packers close behind. Why? It could be the number of wins, their history, or maybe the annoying fan base. Because we want to bet the Cowboys fan base would be in the top five—behind the Eagles fans, of course.

Most common NFL rival teams
Most common rival teams
#1 Dallas Cowboys- 13.40%
#2 New England Patriots- 12.40%
#3 Green Bay Packers- 9.60%

What’s your interest and knowledge about SB LIV?

More than one-third of Super Bowl watchers plan to take the following Monday off of work. There’s no shame in taking the day off to celebrate, recover from your hangover, or cope with your team’s loss. The Super Bowl is a huge holiday in America, for crying out loud.

We asked people how much they think one Super Bowl LIV ticket costs. The majority of Americans believe a single ticket costs somewhere between $1,000–$2.999. According to StubHub, the average price is a whopping $4,380.

And although most Americans assumed tickets were in the low thousands, most fans said they wouldn’t pay more than $500 for a Super Bowl ticket—even if their team played their rival!

Excited for the Super Bowl stats

Let’s be honest. Cable TV is still alive because of sports. We want to watch the big tackles and the one-handed catches on the big screen. Almost half of Americans will be watching the Super Bowl through their cable TV provider, and about one-eighth of Americans will be watching the game through their live TV streaming service.

Either way, more than half of Americans had no idea the SB was going to air on FOX. C’mon people. A good chunk of ya’ll were confident you’d be watching the Super Bowl on NBC, CBS, ABC, or ESPN.

Even 82% of Chiefs fans and 71% of Niners fans didn’t know which network was hosting the 2020 Super Bowl.

So. Make sure you turn your TV on to the right channel for the big game, fun commercials, and incredible halftime show.

How do your favorite NFL team and fan loyalty rank?

Want to see how your favorite NFL team ranks and how much your fellow fans would sell out for? Check out the table below:

NFL team rankings
Team namePopularityRivalSellout price
Arizona Cardinals14Seattle Seahawks
Atlanta Falcons
Atlanta Falcons7New Orleans Saints$306,603
Baltimore Ravens17New England Patriots$57,121
Buffalo Bills26New England Patriots$158,903
Carolina Panthers10Atlanta Falcons$224,361
Chicago Bears3Green Bay Packers$240,615
Cincinnati Bengals31Buffalo Bills
Denver Broncos
Minnesota Vikings
Pittsburgh Steelers
Cleveland Browns18Pittsburgh Steelers$134,064
Dallas Cowboys1Washington Redskins$187,666
Denver Broncos9Kansas City Chiefs$336,381
Detroit Lions23Green Bay Packers$200,175
Green Bay Packers11Chicago Bears$141,136
Houston Texans27Dallas Cowboys$305,030
Indianapolis Colts28New England Patriots$622,000
Jacksonville Jaguars32Green Bay Packers*Inconclusive
Kansas City Chiefs19New England Patriots$386,500
Los Angeles Chargers30Oakland Raiders$700,112
Los Angeles Rams25New England Patriots$377,075
Miami Dolphins12New England Patriots$160,523
Minnesota Vikings24Green Bay Packers$514,438
New England Patriots2New York Giants$395,333
New Orleans Saints4Atlanta Falcons$130,287
New York Giants5Dallas Cowboys
New England Patriots
Philadelphia Eagles
New York Jets20Dallas Cowboys
New England Patriots
New York Giants
Oakland Raiders15San Francisco 49ers$219,056
Philadelphia Eagles8Dallas Cowboys$384,811
Pittsburgh Steelers6Baltimore Ravens$238,487
San Francisco 49ers13Seattle Seahawks$392,667
Seattle Seahawks21Dallas Cowboys
San Francisco 49ers
Tampa Bay Buccaneers29Atlanta Falcons
Chicago Bears
Dallas Cowboys
Green Bay Packers
New England Patriots
New York Jets
Tennessee Titans16Chicago Bears$4,414
Washington Redskins22Dallas Cowboys$30,125


We surveyed Americans 18 and older before the playoffs to discover their sports-watching preferences, how interested they are in the NFL, who their favorite teams and rival teams were, how much they knew about the big game coming up, and how much they would need to be paid to “sell out” and support their rival team. We analyzed this data and found out what fans of each NFL team had to say about their interest and fan loyalty and ranked the teams based on popularity and sellout prices.

The survey has a sample error of ± 4.5% and a 95% level of confidence.

This survey was conducted by This survey is in no way sponsored, endorsed, administered by or associated with NFL Enterprises LLC, its affiliates, or any of its teams. All team names are trademarks of the teams indicated.

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