What’s the Most Popular Star Wars Episode in Your State?

Aaron Gunderson
Site Director & Writer
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Published on April 25, 2017
1 min read

May the Force be with you! We love Star Wars as much as the rest of America, and in celebration of our shared cultural pastime, we once again dove into the data and charted each state’s affection for the various installments of the Star Wars franchise.

In other words, we can tell you which movie got searched for most in each state for the last 12 months. So is your state a fan of the old or of the new? The “beloved George Lucas” era, the “reviled George Lucas” era, or the Disney era? The anticipation is thicker than a rancor’s neck.

Methodology

We collected Google Trends data on each of the nine full-length Star Wars movies for the last 12 months to see which is the most-searched-for film in each state. Using a window of one year allowed us to minimize any recency bias, since The Last Jedi was released only a few months ago. (Sorry, Sad Luke.)

Hot Takes

  • As is right and proper, The Empire Strikes Back dominates the competition, ranking as the most-searched-for Star Wars film in no fewer than twenty states.
  • Utah, well-documented as the nerdiest state in the union, may take its love of Star Wars to unhealthy levels. Utah is the top searcher for seven of the nine films, missing only Attack of the Clones and Revenge of the Sith.
  • For such a widely reviled movie, The Phantom Menace racks up an impressive eleven top slots. (Perhaps they’re just trying to decide whether they still hate it or not?)
  • The most isolated state in the union sets itself apart in more than one way: Alaska is the only state to search for Rogue One more than for any of the other films.
  • Either they defy the timeline restraints or they display a severe recency bias (or both), but New York, Michigan, and Utah seem to love The Last Jedi.
  • If you divide Star Wars into “the original trilogy” versus “everything else,” the originals still win out, taking 27 top spots and leaving just 23 for the rest of the franchise.
star wars animation

So which movie is the most-searched-for in your state? Are you one with the crowd? Or do you stand out more than a Gungan in an Ewok village?

STATE
MOVIE

Alabama

The Empire Strikes Back

Alaska

Rogue One

Arizona

The Phantom Menace

Arkansas

The Phantom Menace

California

The Empire Strikes Back

Colorado

Return of The Jedi

Connecticut

The Phantom Menace

Delaware

The Phantom Menace

Florida

The Empire Strikes Back

Georgia

The Phantom Menace

Hawaii

The Phantom Menace

Idaho

Revenge of The Sith

Illinois

The Force Awakens

Indiana

The Empire Strikes Back

Iowa

The Empire Strikes Back

Kansas

Attack of the Clones

Kentucky

The Empire Strikes Back

Louisiana

The Phantom Menace

Maine

The Phantom Menace

Maryland

The Phantom Menace

Massachusetts

Revenge of The Sith

Michigan

The Last Jedi

Minnesota

A New Hope

Mississippi

The Empire Strikes Back

Missouri

Return of The Jedi

Montana

The Empire Strikes Back

Nebraska

Revenge of The Sith

Nevada

A New Hope

New Hampshire

Revenge of the Sith

New Jersey

A New Hope

New Mexico

The Empire Strikes Back

New York

The Last Jedi

North Carolina

A New Hope

North Dakota

The Phantom Menace

Ohio

The Empire Strikes Back

Oklahoma

Attack of the Clones

Oregon

Attack of the Clones

Pennsylvania

The Empire Strikes Back

Rhode Island

The Empire Strikes Back

South Carolina

The Empire Strikes Back

South Dakota

The Empire Strikes Back

Tennessee

The Empire Strikes Back

Texas

The Phantom Menace

Utah

The Last Jedi

Vermont

The Empire Strikes Back

Virginia

The Empire Strikes Back

Washington

The Empire Strikes Back

West Virginia

The Empire Strikes Back

Wisconsin

The Empire Strikes Back

Wyoming

Revenge of The Sith